Sr Specialist, Performance Marketing

3 weeks ago

San Jose, United States PayPal Full time

Sr Specialist, Performance Marketing - BNPL Join to apply for the Sr Specialist, Performance Marketing - BNPL role at PayPal. PayPal has been revolutionizing commerce globally for more than 25 years, providing innovative payment experiences for consumers and merchants across approximately 200 markets. Job Description Summary: This role involves independent collaboration to enhance marketing processes and programs. The specialist analyzes data to identify trends, oversees team performance, and develops solutions to marketing challenges. Staying current on digital marketing best practices to improve campaign effectiveness and ensure project success is essential. Responsibilities Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment. Work with creative teams to define roadmaps, review proposals, and ensure seamless execution. Activate co‑branding campaigns, product launches, and report results to leadership. Lead churn experimentation strategy, including ideation, testing, and customer experience evaluation. Write experiment briefs, testing plans, and coordinate end‑to‑end implementation. Monitor experiments post‑launch, identify insights, and optimize in‑flight results. Manage budget reporting, including agency costs and incentive payouts, for all campaigns. Qualifications 3+ years of relevant experience and a bachelor’s degree—or an equivalent combination of education and experience. Experience working on Buy Now Pay Later products (preferred). Strong analytical and data‑driven mindset with the ability to translate insights into actionable marketing strategies. Excellent communication, collaboration, and project management skills. Additional Responsibilities and Preferred Qualifications Lead global development and implementation of marketing strategies for PayPal Buy Now Pay Later products, including lifecycle, incentives, education, and trigger‑based campaigns aligned with company objectives and market needs. Design, execute, and optimize end‑to‑end marketing campaigns and experiments for diverse global markets, leveraging rigorous measurement frameworks, reliable tracking, and data‑driven briefs. PayPal is committed to fair and equitable compensation practices. The total compensation for this role may include an annual performance bonus, equity, and medical, dental, vision, and additional benefits. The U.S. national annual pay range for this role is $84,500 to $140,250. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, or any other characteristic protected by law. Reasonable accommodations are provided for qualified individuals with disabilities. Benefits include health, dental, vision, paid time off, employee share options, and more. For more information, visit https://www.paypalbenefits.com. #J-18808-Ljbffr

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