Marketing Director

4 weeks ago

Nashville, United States Insight Global Full time

Were seeking a dynamic Marketing Director with experience in live music promotions focused on live music marketing and turn out who will elevate the independent music agency's brand presence, drive event attendance, aid in developing effective programming and engage music enthusiasts through effective promotional strategies and targeted outreach. All candidates but be willing and able to commute to downtown Nashville, Tennessee. PRIMARY DUTIES AND RESPONSIBILITIES 1. Develop and implement marketing campaigns to promote upcoming events, concerts and venue highlights. 2. Identify and cultivate partnerships with local businesses, influencers and media outlets to expand our reach and maximize event visibility. 3. Develop and distribute promotional materials, including flyers, posters and digital ads to generate buzz and attract attendees. 4. Use analytics and feedback to understand audience preferences and tailor marketing efforts accordingly. 5. Track and analyze the effectiveness of marketing campaigns, providing regular reports and insights to optimize strategies. 6. Work closely with the venues management team, artists and other stakeholders to ensure cohesive and impactful promotions. 7. Manage and grow the media presence across platforms, creating engaging content and interacting with our audience. Build and maintain a content calendar. 8. Ensure marketing communications and ad spends are researched, coordinated, support marketing plan objectives and meet organizational expenditure requirements. 9. Report to and collaborate with business owner and senior management to support website design and content marketing. Maximize website performance, track keyword rankings, and implement SEO strategies. 10. Use marketing and communication platforms such as Placer AI and others to reach marketing goals. 11. Work with external agencies and marketing professionals to supply marketing and PR services. 12. Conduct market research and stay abreast of competitor positioning and industry trends. 13. Manage other projects and tasks as assigned. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal. com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ . 3-5 years of proven experience in running a marketing team and marketing campaigns, preferably within the live music or entertainment industry Strong experience handling live music promotions Bachelors degree in business, marketing or communications.

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