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Demand Generation Manager
4 weeks ago
Demand Generation Manager This is your chance to take Ketryx's demand engine to the next level by accelerating the adoption of AI at the heart of our marketing programs deepening AI-driven workflows and scaling their impact at a critical inflection point for the company. Backed by a $39M Series B and a rapidly expanding sales team, you'll design and execute programs that don't just generate leads but create predictable, high-quality pipeline that fuels six-figure deals. You'll own initiatives across the full funnel improving conversion rates, launching multi-channel campaigns, applying AI to scale execution and sharpen targeting, and driving measurable growth that leadership and the market will see. At Ketryx, you're joining an AI-native company that puts AI at the center of everything we do including marketing. From architecting integrated campaigns that break into target accounts, to running high-visibility webinars, to managing paid media and trade publication partnerships, you'll harness AI as a core part of your toolkit combining it with operational rigor and creative experimentation to maximize impact. By analyzing funnel performance and optimizing spend, messaging, and conversion paths, you'll shape an AI-powered demand engine that drives growth in one of the most dynamic and meaningful sectors in tech helping life sciences companies bring safer, faster, and more innovative products to patients worldwide. Responsibilities Design and launch integrated campaigns that drive awareness, engagement, and pipeline Plan, produce, and deliver webinars end-to-end shaping content, managing timelines, and ensuring flawless promotion and execution that convert attendees into qualified opportunities. Manage and optimize paid media and trade publication partnerships, overseeing creative and deliverables to maximize reach, ROI, and influence in the market. Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline. Analyze and report on funnel health and campaign performance, delivering actionable insights and partnering with Sales and BDRs to ensure fast, effective follow-up. Experiment and innovate with AI-driven approaches to campaign execution, targeting, and optimization to keep Ketryx's demand engine ahead of the curve. Drive organic social strategy and execution by creating and amplifying content for the Ketryx company page and supporting thought leadership for executives Required Skills 35 years of experience operating B2B demand generation programs, including webinars, email marketing, paid media, and multi-channel campaigns Experience with CRM and marketing automation platforms (HubSpot preferred), plus working knowledge of tools like Google Ads, Google Tag Manager, Google Analytics, and LinkedIn Ads Strong self-starter mentality with a track record of driving initiatives independently and managing multiple campaigns simultaneously Ability to quickly grasp and communicate complex technical concepts, translating them into clear, compelling messaging for target audiences Excellent written and verbal communication skills, with confidence presenting insights and collaborating with executives and cross-functional stakeholders Based in Boston Preferred Skills Experience managing agencies, contractors, or media partners to deliver campaigns at scale Experience designing and executing ABM programs in close alignment with Sales, including account targeting, tailored offers, and coordinated outreach Keywords Demand Generation Manager, Demand Gen, Growth Marketing, B2B Marketing, Digital Marketing Manager, Performance Marketing, Marketing Campaign Manager, Lead Generation, Pipeline Marketing, Integrated Marketing, ABM Marketing, Account-Based Marketing, Webinar Marketing, Paid Media Manager, Paid Social Marketing, LinkedIn Ads, Google Ads, HubSpot Marketing, Marketing Automation, Salesforce Marketing, Funnel Marketing, Conversion Marketing, Marketing Analytics, Marketing Operations, SaaS Marketing, MedTech Marketing, Life Sciences Marketing, AI Marketing, Startup Marketing, High-Growth Marketing What We Offer Competitive compensation Generous stock options possible Work in an exciting field with a positive impact on the world Opportunity to learn and grow as part of a global team Hybrid work model (mix of work from home and office is possible) Generous PTO for full-time Ketryx is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances Ketryx is saving and improving lives by making medical software safe and reliable. We empower software teams building medical applications to create safe, secure, and compliant products used by patients and providers worldwide. We believe that, by automating much of the documentation and quality processes, teams will be able to produce safer and more innovative medical software faster. Ketryx is at the forefront of helping teams incorporate AI/ML into medical software and that's why we need you
