Copywriter/Content Lead

3 weeks ago

philadelphia, United States TransPerfect Legal Full time

We are looking for an experienced freelance Copywriter/Content Lead with a strong background in Legal communications. The ideal candidate will be adept at creating various content types related to on/off-page organic performance, paid social and paid media, including website copy, landing pages, EDMs, social media posts, SEM content and blogs.


Key Accountabilities:

  • Tailor marketing, product, and services copy specifically for the legal services sector, ensuring clarity and engagement.
  • Create engaging content that addresses user needs, search intent and questions, based on keyword universe data and a content plan that will initially be provided to you.
  • Develop and manage high-quality content for various platforms, ensuring consistency in voice and style.
  • Write website copy, landing pages, EDMs, social media posts, SEM content, newsletters, and blogs.
  • Collaborate with the marketing and product teams to create content that aligns with our brand and business objectives.
  • Utilize GenAI tools to enhance productivity and streamline content creation processes.
  • Perform quality checks on deliverables to ensure content is error free
  • Idea generation for new content themes and approaches
  • Ensure on-time delivery of all work undertaken
  • Ability to proactively develop and expand the content plan once familiar with the brand and objectives

Essential Skills:

  • High attention to detail
  • Excellent English language skills (US English)
  • Demonstrated expertise in creating content for websites, landing pages, EDMs, social media, SEM, newsletters, and blogs.
  • Experience in copywriting for the legal domain. With a focusing on marketing, product, and services copy (as opposed to contractual/policy writing).
  • Proficiency in using GenAI tools to improve productivity across various content types.
  • Experience with the use of SEO tools and/or a solid understanding of data-led keyword research, competitor analysis, content optimisation, meta data & SERP best practices is highly preferred.
  • Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.
  • Creative and strategic thinker with a keen eye for detail.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Minimum Bachelor’s degree or its equivalent


To apply, answer the required questions and give us an overview of how your experience matches what we are looking for in a covering letter, as well as attaching your CV. Thank you, we can’t wait to find out more.

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