Director of Social Media and Content

Director of Social Media and Content – Digital Asset Job Description Digital Asset builds the technologies that are reshaping the foundations of financial markets. Our mission is to create the world’s most trusted, privacy-enabled, and interoperable digital infrastructure for global finance. At the heart of this mission is the Canton Network – the blockchain purpose-built for institutional finance. Uniquely combining privacy, compliance, and scalability, Canton enables real‑time, secure settlement across multiple asset classes. Governed by the Canton Foundation with participation from leading financial institutions, it is the proven link between the promise of blockchain and the power of global finance. Founded in 2014 and headquartered in New York City, Digital Asset has offices in London, Zurich, Budapest, Hong Kong, and Sydney, and is on a mission to transform finance. If you’re interested in playing a crucial role at the intersection of traditional and crypto‑capital markets and want to help bring the next trillion dollars of finance on‑chain, join us. Job Requirements 7+ years leading social media (with content ownership) at scale – ideally across blockchain, fintech, or enterprise tech. Proven track record of running social campaigns that built brand fame and scaled audiences globally. Deep understanding of crypto culture, tokenized ecosystems, and DeFi narratives, combined with the ability to craft messaging that resonates with institutional/TradFi audiences. Excellent writing and storytelling skills – able to make complex concepts simple and compelling. Experience creating and distributing social‑first content across diverse formats and platforms. Data‑driven operator who can balance creativity with measurable outcomes. Confident working with senior executives and ecosystem partners, with credibility across both crypto‑native and financial circles. Bonus: Crypto‑native footprint (personal following, published thought leadership, active in online communities). Job Responsibilities Strategy & Leadership: Define and execute the integrated social‑first content strategy for Digital Asset, with primary focus on the Canton Network. Balance and integrate crypto‑native channels (X/Twitter, YouTube, Reddit) with institutional channels (LinkedIn, YouTube). Partner closely with executives, product leaders, and ecosystem partners to shape narratives that demonstrate Canton’s leadership in institutional blockchain. Build and lead a small team or network of social specialists and creators to deliver world‑class execution. Content Development (in service of social): Own and manage a global social‑first editorial calendar spanning threads, video content, ecosystem updates, and thought leadership adapted for social formats. Produce and oversee content across formats: blogs, op‑eds, short/long‑form video, memes, and podcasts – always optimized for distribution on social channels. Ensure every piece of content advances Canton’s reputation as the first institutional‑grade public blockchain, while reinforcing Digital Asset’s broader mission. Social Media Execution: Run day‑to‑day social channel operations for both Canton Network & Digital Asset. Build a small team and recruit/manage outside help if required. Drive growth, engagement, and visibility across X/Twitter, LinkedIn, YouTube, and emerging platforms. Establish Canton’s social presence as authentic, fast‑moving, and culturally relevant in crypto, while delivering authority and credibility in institutional contexts. Monitor industry narratives, competitor activity, and regulatory developments to ensure Canton’s voice is responsive, proactive, and leading. Experiment with high‑leverage social formats (threads, video clips, memes, AMAs, interactive campaigns) to maximize reach and relevance. Analytics & Performance: Define KPIs for brand visibility, engagement, sentiment, and content performance. Provide regular reporting to the CMO and leadership on growth, risks, and opportunities. Use data‑driven insights to refine strategies and maximize impact across both DA and Canton. NO AGENCIES PLEASE Job Benefits We offer a comprehensive benefits package designed to support the well‑being of our team members. Health and insurance benefits vary by region to ensure local relevance and compliance, and may include medical, dental, and vision coverage. Digital Asset is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, religion, sexual orientation, age, disability, citizenship status, veteran status or any other basis protected by applicable law. If and as required by applicable law, all persons hired to work at Digital Asset will be required to verify identity and eligibility to work in the location for which they have an offer to work and to complete the necessary employment eligibility verification documents upon hire. Applicants with disabilities who require accommodation should contact recruiting@digitalasset.com. As part of our commitment to equal opportunity, Digital Asset believes that all employees should receive equal pay for equal work and is committed to this principle in its pay structure. DA also offers family‑friendly benefits in addition to flexible work arrangements. Pay Transparency: The estimated salary range for this role, based in our New York City office, is $160,000–175,000. The range may vary if based outside the New York tri‑state area (New York, New Jersey, and Connecticut). Base salaries are determined during our interview process, during which we assess the candidate’s experience, skills, and capabilities against internal peers and the scope and responsibilities of the position. #J-18808-Ljbffr