Senior Marketing Manager

Senior Marketing Manager, California – Alaska Airlines Role Summary The Senior Marketing Manager for California is responsible for developing new and innovative marketing solutions to grow the California market – a key priority for the company. This individual contributor is a strategic voice on the Alaska Airlines Marketing team and acts as a thought partner to both the core marketing team and the regional in‑market leadership team. This role will identify industry leading opportunities to engage communities and drive brand, revenue and loyalty goals in ways that only Alaska and Hawaiian can. As a strategic leader, the Senior Marketing Manager will develop unique marketing strategies and own the execution of marketing plans with a focus on creative opportunities to market at the speed of culture while also developing measurement and reporting that grounds campaign success in key business metrics. Key Duties Define the 12‑month regional marketing strategy to grow California using insights from both the core marketing team as well as the in‑market CA leadership team. Proactively seek out commercial data to identify unique opportunities to drive the long‑term growth of the Alaska and Hawaiian brands, revenue and loyalty. Lead cross‑functional teams that are able to tap into processes and technology to identify trends in market and develop marketing programs that engage key communities in unique, creative ways. Exercise considerable judgment to make decisions on complex campaigns including owning media planning, creative development, e‑commerce initiatives and social and community engagement – all while ensuring alignment against company goals. Identify high‑impact and strategic partnerships/sponsorships and engage cross‑functional partners to develop programs aimed at building brand and driving a return on investment in target markets. Influence others across the organization by proactively communicating marketing plans, success metrics and learnings to senior leadership in a digestible and actionable way. Identify opportunities for consumer research and lead the cross‑functional project teams that perform deep, data‑driven analysis of business performance to develop compelling storytelling and local campaigns that drive brand and loyalty goals, including loyalty program and Credit Card metrics. Act as the critical intersection between our Commercial team and central Marketing teams. Use deep knowledge of region culture to develop new and unique marketing programs that stand out amongst the competition. Job-Specific Experience, Education & Skills 7 years of experience in marketing, advertising, agency, social media or a related area. Bachelor’s degree with a focus in business administration, marketing, communications or a related discipline, or an additional two years of relevant training/experience in lieu of this degree. Creative thinker with a strong affinity for culture and trends, and a growth‑focused mindset. Experience developing year‑long strategy with detailed execution. Ability to easily transition from high‑level strategic thinking to creative and detailed execution. Strong proactive critical thinking and problem‑solving skills. Excellent communication skills (e.g., verbal, written, and listening), with experience influencing and presenting to senior leadership. Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook). Travel required 25% of time with flexibility to increase based on needs. High school diploma or equivalent is required. Minimum age of 18. Must be authorized to work in the U.S. Salary & Compensation Salary Range: $131,300 – $196,950 / year Total Target Compensation Range (incl. Bonus & Equity): $144,430 – $216,645 Total Rewards Free stand‑by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well‑being programs including medical, dental and vision benefits Generous 401(k) match program Quarterly and annual bonus plans Generous holiday and paid time off Equal Employment Opportunity Policy Statement It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 ("Section 503") and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 ("VEVRAA"). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities. Apply by 7:00 PM Pacific Time on 11/20/2025. #J-18808-Ljbffr