Head of Player Marketing

Join to apply for the Head of Player Marketing role at Arena EntertainmentGet AI-powered advice on this job and more exclusive features.We’re a digital entertainment company creating engaging online platforms people love. With teams operating worldwide. Each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting-edge technology and user-focused design.Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.Brand Overview : WOW Vegas is a cutting-edge social casino that offers an electrifying gaming experience to players in the US and Canada. Our mission is to bring the glitz and glamour of Las Vegas directly to our players, providing a diverse range of high-quality casino games that are both fun and engaging.At WOW Vegas, we pride ourselves on creating a vibrant and inclusive community where players can enjoy a seamless and thrilling gaming adventure. We are dedicated to innovation, excellence, and the continuous enhancement of our platformRole Overview: We\'re on the hunt for an experienced, forward-thinking Head of Player Marketing to take our player engagement to the next level. This role isn’t just about sending emails — it\'s about building an automated, AI-enhanced engagement machine that drives loyalty, retention, and satisfaction across every player touchpointYou’ll lead the charge in shaping how we speak to players, using smart segmentation, automation, and personalisation to create meaningful connections at scale. If you’re a strategic thinker, a creative storyteller, and obsessed with tools that make life easier - read onWhat You’ll Be DoingOwn the Marketing/CRM StrategyBuild and execute a powerful CRM and player communications strategy focused on lifecycle management, reactivation, retention, and LTV growthUse AI and automation tools to scale personalised communication. Automate repetitive tasks and build smart workflows that allow your team to focus on what matters mostLead with WordsWrite (and oversee) copy that connects. Whether it’s an email, push notification, or in-app message - you know how to make it relevant and engagingLaunch & LearnPlan and execute multi-channel campaigns, then track, test, optimise, and repeat. Every interaction is a chance to learn more and do betterWork Cross-FunctionallyCollaborate with product, support, marketing, and data teams to ensure CRM efforts align with the broader player experience and brand toneBuild & Manage a Rockstar TeamLead a small but mighty team of CRM specialists and copywriters. Create a high-performance culture focused on experimentation, impact, and iterationWhat we’re looking forProven Marketing & CRM ExpertiseYou’ve done this before, ideally in iGaming or a fast-paced B2C digital environmentTech-Savvy & Automation-OrientedYou’re comfortable using AI and automation tools (e.g., Zapier, n8n, Make, ChatGPT, etc.) to supercharge your workflows and campaignsYou can zoom out and think strategy, but you’re also not afraid to roll up your sleeves and get into the detailsStrong writing skills and a love for storytelling that drives actiAnalytically SharpYou don’t just run campaigns - you understand what worked, what didn’t, and whyYou know how to inspire and get the best out of a creative, high-output teamBonus Points If YouHave experience in the iGaming spaceHave built or scaled Marketing & CRM programs using tools like Salesforce, Braze, Iterable, Klaviyo, Customer.io, or similarHave implemented automation workflows with tools like Zapier, n8n, Make, or custom scriptsHave leveraged segmentation and data integration solutions like Twilio Segment to enhance personalisationSeniority levelMid-Senior levelEmployment typeFull-timeJob functionAdvertising and MarketingIndustries: Entertainment Providers and Gambling Facilities and CasinosWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr