Sr. Director of Sales and Marketing
1 month ago
JOB SUMMARY: The Senior Director of Sales and Marketing oversees all sales, marketing, and occupancy-building efforts for the community. This role is responsible for creating and executing a strategic sales plan to drive occupancy, enhance brand reputation, and support the community’s financial goals. The Senior Director leads the sales and marketing team, establishes KPIs, and collaborates closely with operations, finance, and community leadership to ensure alignment with organizational objectives. ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES: Develop and implement comprehensive sales and marketing strategies to drive occupancy and revenue growth. Conduct market analysis and utilize competitive intelligence to adjust strategies to capture market share. Establish, monitor, and lead the team to achieve occupancy goals, including move-in rates, sales conversions, and lead generation metrics. Partner with CEO, CFO and Executive Director to develop pricing strategies, promotional campaigns, and incentives (if necessary) to attract prospective residents. Work closely and collaboratively with senior team and other leaders throughout the community to help achieve organizational goals. Collaborate with rehab, wellness and clinical team to address prospective resident needs through the assessment process and ensure smooth transition for new residents. Manage internal and external resources for PR, branding materials, lead generation pieces and digital/social media marketing. Monitor brand perception and implement customer feedback to maintain high satisfaction and reputation. Use CRM data, sales metrics, and market trends to make informed decisions about lead management and campaign effectiveness. Generate regular reports on occupancy, sales performance, and marketing ROI for leadership review. Lead, coach, and mentor the Sales and Marketing team, ensuring they achieve individual and team performance goals. Provide or oversee implementation of regular training/coaching on sales techniques, market positioning, and effective lead management. Provide actionable feedback and professional development opportunities to strengthen team capabilities. Comply with applicable federal, state and local laws, rules, and regulations; maintains knowledge of and follows all Plymouth Place policies and procedures. Maintain regular and punctual attendance at work and meetings. OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities and activities may change at any time with or without notice. During emergencies or natural disasters may be required to be on duty for the duration of the disaster. JOB REQUIREMENTS: Bachelor’s degree required. Minimum of 7-10 years of experience in senior living sales and/or marketing leadership or related field. KNOWLEDGE, SKILLS AND ABILITIES REQUIRED: Proven track record of achieving and exceeding occupancy goals in a senior living or related environment. Strong knowledge of CRM systems, digital marketing platforms, and lead generation tools. Demonstrated ability to analyze market data, forecast trends, and adjust strategies accordingly. Capable of developing and executing short and long-term strategies to drive occupancy and revenue. Deep commitment to understanding and addressing the needs of prospective residents and their families. Ability to pivot and adjust strategies based on market trends, results and organizational goals. Solid organizational skills to include attention to detail and multi-tasking skills. Ability to read, write and speak English sufficient to perform job duties and to interact and communicate with residents and employees. #J-18808-Ljbffr
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Sr. Director of Sales and Marketing
1 month ago
La Grange Park, United States Plymouth Place Senior Living Full timeJOB SUMMARY: The Senior Director of Sales and Marketing oversees all sales, marketing, and occupancy-building efforts for the community. This role is responsible for creating and executing a strategic sales plan to drive occupancy, enhance brand reputation, and support the community’s financial goals. The Senior Director leads the sales and marketing team,...
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Marketing Director
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Sales & Marketing Coordinator
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Sales & Marketing Coordinator
3 months ago
La Grange Park, United States Plymouth Place Full timeJob Type Full-time Description JOB SUMMARY: The Marketing Coordinator is responsible for performing administrative duties to support the operations of the marketing and sales team, to include, coordinating and assisting with new residents and their transition to and from the community. The coordinator will meet customer demands by analyzing the current...
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Regional Sales Director
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Sales and Marketing Director
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Sales and Marketing Director
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Oak Park, United States Brookdale Oak Park Full timeJob DescriptionJob DescriptionOverviewCOME JOIN OUR BROOKDALE OAK PARK TEAM!!Beautiful Independent Living and Assisted Living Community!Voted by Newsweek in 2024 as one of America's Greatest Workplaces for DiversityMake Lives Better Including Your Own.If you want to work in an environment where you can become your best possible self, join us! You’ll...
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Sr. Pricing
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La Grange, United States Progress Rail Services Full time9991BR PRS Facility Location: EMD HQ LaGrange, IL Job Purpose: The position of Senior Pricing & Proposals Analyst is a central contributor in commercial activities in the growing global aftermarket. This role is truly cross-functional: analysts work extensively with other departments to provide decision support from a pricing perspective. This is...
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CPG Marketing Director
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