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Brand Designer

2 months ago

new york city, United States Effy Jewelry Full time

Effy Jewelry is a family-owned and operated business that has been crafting exquisite jewelry for over four decades. Founded by Effy Hematian, the brand has become synonymous with innovative design, superior craftsmanship, and unparalleled quality.


With a focus on innovation and creativity, Effy Jewelry has become a global leader in the fine jewelry industry. Its pieces can be found in major retailers and department stores worldwide, as well as a major Fine Jewelry name in the Maritime & Cruise industry with over 150 Land & Cruise Line based Stores.


Are you passionate about maintaining brand excellence and elevating customer experiences through impeccable design standards? Do you thrive in a fast-paced luxury retail environment, ensuring every visual element reflects sophistication and allure?


We are seeking a talented Branding Designer to join our team and play a key role in shaping our brand identity through consistent and captivating visuals across all touchpoints.


Key Responsibilities:


  • Develop and maintain comprehensive brand guidelines and standards that exude luxury and sophistication, ensuring consistency across digital, print, and packaging mediums.
  • Create exquisite design assets including logos, typography, color palettes, and visual elements that reinforce the brand's prestige and resonate with our customer base.
  • Collaborate closely with cross-functional teams to implement brand standards effectively into various projects, aligning with business objectives and customer expectations.
  • Conceptualize and craft exceptional print materials and innovative packaging solutions that epitomize luxury and enhance the overall customer experience.
  • Assist in the development of compelling product graphics, promotional materials, catalogues, and brand campaigns tailored to our valued customers, enriching their journey with our brand.
  • Produce high-quality digital and print graphics, animations, and interactive elements, ensuring a seamless brand experience across all touchpoints of the customer journey.
  • Translate packaging concepts into visually appealing solutions that elevate product presentation and contribute to a memorable customer experience.
  • Review and approve design deliverables to ensure they adhere to brand guidelines and reflect the desired aesthetic and quality.
  • Conduct regular audits to monitor brand compliance and identify areas for improvement or refinement, staying updated on industry trends and best practices. As well as enhancing every aspect of the customer's interaction with our brand.
  • Partner with the e-commerce team to seamlessly integrate packaging designs into online shopping experiences, ensuring a cohesive brand journey from browsing to purchase.


Requirements and Qualifications:


  • Bachelor's degree in digital and/or graphic design or a related field.
  • 3+ years of experience in a creative role, with a focus on luxury branding and packaging.
  • Proven expertise in professional digital and print design, demonstrated through a portfolio showcasing creativity and mastery.
  • Proficiency in design software programs such as Adobe Suite and Figma.
  • Front-end development skills (HTML, CSS, and JS) are a plus but not required.
  • Exceptional ability to articulate design ideas and concepts for campaigns and projects, with a keen understanding of how these elements contribute to the overall customer journey.
  • Outstanding team player with exceptional organizational and technical skills.
  • Proficiency in video editing and animation is desirable, enriching the brand's multimedia presence and enhancing customer engagement.


Effy Jewelry is committed to diversity in its workplace and is proud to offer equal employment opportunities to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, veteran status, or any other legally protected characteristic in the location in which the candidate is applying. Effy Jewelry applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation.