Head of Marketing and Engagement

Austin Film Society is seeking a Head of Marketing and Engagement (HoME) to take global ownership of AFS’s marketing, communications, outreach and engagement strategies with a goal of seamlessly integrating these functions into our diverse slate of programmatic and operational efforts. The HoME must be experienced in marketing and communications strategy, event strategy, audience development, and community engagement.This executive-level position is a key leadership role that will report directly to the CEO and oversee a seven-member Marketing and Communications department. As a leader at AFS, this role must work successfully across the organization and effectively enroll others in developing and executing strategy. The ideal candidate will demonstrate high professionalism, extensive experience in cross-organizational collaboration, and strategic decision-making capabilities.Essential Responsibilities and DutiesStakeholder Care and Expansion StrategyMaximize audiences in service of AFS’s dual bottom line of program impact and financial sustainabilityDevelop omnichannel marketing strategy to ensure all facets support AFS’s diversity, equity, inclusion, and belonging (DEIB) effortsDrive revenue growth by optimizing marketing strategies to attract and retain new customers and donorsCreate and oversee partnership strategy for promotional and community partnerships; support programmatic and development partnershipsDevelop strategy to engage with targeted AFS audiencesIntegration of Marketing, Communications and Events across AFSOversee the execution of the annual Texas Film Awards Gala for maximum engagement and storytelling impact. Lead event planning, marketing and communications strategy, creative direction, and event budgeting.Develop an organization-wide events strategy that advances AFS’s strategic plan and meets net income goalsSupport the fundraising team via 1)Institutional communications cycle using information from programs and events, and 2) Messaging and collateral as needed across all campaigns and eventsEnhance strategies that grow new and repeat business at the AFS CinemaBrand Integrity and Awareness StrategyExpand awareness of AFS’s brand locally and statewideLead major institutional communication moments, including crisis communicationsCollaborate with Director of Marketing to facilitate and provide direction of AFS storytelling and institutional marketing opportunitiesEnsure digital and printed marketing assets effectively convey AFS’s brand and storyOperations and LeadershipOversee the implementation of marketing strategies; provide reports on efficacy to CEO and Executive TeamBuild, lead, and mentor a proactive, collaborative, impactful and highly regarded team; responsible for all aspects of managing people including hiring, coaching, developing, and managing performance aligned with Supervise Director of Marketing; Sr. Manager, Events and PR; and Outreach & Engagement ManagerOversee resource allocation for marketing, communications, outreach, and operations across programsServe on the AFS Leadership Team and Executive TeamRequired Critical Skills10+ years of relevant experience in translating artistic vision through marketing, communications, and branding strategiesDemonstrated record of conceptualizing and implementing audience development strategiesSkilled in creating powerful, compelling written and oral communications for fundraising, as well as experience and credibility when presenting to external audiencesAbility to demonstrate a strong team-oriented approach, fostering collaboration and effective communication with colleagues across various departmentsStrong managerial and coaching skills, fluent at providing feedback and mentoringAbility to engage, cultivate and manage relationships with key strategic partnersDemonstrated ability to manage multiple projects to meet deadlines and produce resultsAbility to self-advocate, communicate, and negotiate effectivelyAppreciation for AFS’s mission and visionExpected HoursThis is a full-time, exempt position. Work hours vary. Some nights and weekends required.Complexities and Conditions of EmploymentPhysical/environmental demands: Sitting and/or standing, keyboarding, reading, grasping, mousing, handwriting for 8.0+ hours per day, and lifting maximum weight of 20 lbs. are essential requirements of the position. This position may require nights, weekends, and after-hours availability.Compensation and Benefits12 paid holidays per year plus PTO and sick leave accrualOptions for 100% employer-sponsored health, vision, and dental benefitsSIMPLE IRA with employer matchEmployer-sponsored life insuranceEmployer-sponsored mobile phone planEmployee AFS Cinema and Austin Public perksOptional accident, critical illness, legal, pet insurance, and moreHow to ApplyIf you have questions about this position, please email jobs@austinfilm.org.All applications will be acknowledged by email. All inquiries are confidential. The Austin Film Society is an equal opportunity employer and does not discriminate based upon race, color, national origin, religion, sex, sexual orientation, sexual identity, gender identity, disability, medical condition, AIDS/HIV, age, genetic information, marital status, family status, political activities or affiliation, military or veteran status. Open until filled. #J-18808-Ljbffr