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Head of Growth Marketing
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Head of Growth MarketingShopBack began in 2014 as a late-night spark of inspiration between Henry and Joel not just to build a Cashback platform, but to reimagine how brands and consumers connect. As former advertisers, they understood the limitations of traditional marketing, and saw an opportunity to deliver more value on both sides. That idea quickly turned into action, and the first prototype was built over a weekend with the other co-founders. Today, ShopBack serves over 50 million users across 13 markets, partners with 20,000+ merchants, and powers over half a million transactions daily. We're building The World's Most Rewarding Way to Shop and looking for bold, driven individuals to join us.We're looking for a dynamic and experienced growth marketing expert to drive customer acquisition, growth, and campaigns. In this role, you'll collaborate with local teams and regional stakeholders to achieve ambitious goals. If you're a self-motivated and innovative marketer with exceptional people management skills, we'd love to hear from youThis role is based in Austin, Texas. Relocation support to Austin, Texas will be provided.Your Adventure AheadDevelop and Execute Marketing Strategy: Create and implement high-ROI strategies to drive user acquisition, growth, and retention across channels like CRM, social media, partnerships, digital marketing, content, and influencers.Drive Demand Growth: Oversee user development funnels for existing and new business initiatives, ensuring consistent growth.Analyze and Optimize: Leverage data and reports to derive actionable insights, present impactful analyses, and recommend key initiatives for optimization.Report Performance: Monitor and evaluate campaign outcomes, providing detailed performance reports and insights to stakeholders.Manage Budgets: Oversee marketing budgets, ensure accurate ROI forecasting, and allocate investments strategically.Essentials to SucceedExperience: 710 years in performance marketing strategy and team management, with a strong preference for backgrounds in eCommerce, payments, B2C marketing, social media, or start-ups.Proven Success: Demonstrated ability to design and execute impactful, creative marketing campaigns across diverse channels.Problem-Solver: A structured thinker who excels at breaking down complex challenges into actionable solutions.Data-Driven: Expertise in analyzing both quantitative and qualitative data to inform strategy, decision-making, and product development priorities.Business Acumen: Skilled in budget management, commercial decision-making, and performance reporting.Effective Communicator: Outstanding interpersonal and communication skills, with a talent for building relationships at all levels.Creative Vision: A knack for innovative thinking, both in campaign development and process improvement.AI Adoption: Demonstrated use of AI tools (e.g. ChatGPT) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.ShopBack offers competitive salaries in addition to health and wellness focused benefits including medical, dental, and vision benefits; 401(k) with company match, an Employee Stock Option Plan, Maternity and Parental leave, Paid Time Off, Additional Time Off Policy, Company Holidays, as well as employee-focused engagement and development programs, including Individual Development Fund and company-sponsored events.ShopBackers' DNAGrit - We tackle all challenges head-on, working together to solve problems and achieve success.Hunger - We value hard work, and having relentless drive.Speed - We move fast and have a bias for action, all to deliver maximum impact.Impact - We focus on results, always aiming for the best possible outcomes and timelines.Growth - We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles.Exclusively for ShopBackersCareer progression paths and opportunities to take on greater challenges that help you realize your ambitions.Be part of a winning team on a journey to global scale.Competitive compensation based on your performance.Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.Work-From-Anywhere benefit to enable you to thrive personally and professionally.ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. Join our team and help us make a difference
