Marketing Specialist

Job Description Are you a creative, organized, and tech‑savvy marketer ready to make an impact on a global scale? DTS — a world leader in high‑performance data acquisition systems used in automotive safety, aerospace, defense, and biomechanics — is looking for a Marketing Specialist to join our growing team Summary The Marketing Specialist is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing tradeshows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing. This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Additional responsibilities and requirements may be added or changed at any time with or without notice. Responsibilities Plans and organizes 10-12 tradeshows/events annually (US and International). Leads event kick‑off meetings, status updates, and post‑event evaluations to ensure seamless execution, team alignment, and knowledge sharing. Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding. Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials. Manages the tradeshow & events calendar, including timelines for all related activities. Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow‑up and nurturing. Manages DTS’s HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation. Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel. Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement. Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives. Manages the marketing database in HubSpot, including Life Cycle stages to ensure data integrity and effective segmentation for targeted initiatives. Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube). Tracks and monitors spending, keeping a detailed record of all marketing‑related expenses, comparing actual costs against the planned budget. Handles purchasing for show rentals, promotional items, displays, and marketing materials. Performs other related duties and responsibilities as requested by DTS management. Qualifications Associate degree (AA) or equivalent education including college‑level studies in marketing and approximately 3+ years of experience in a marketing, sales support, or related position, or the equivalent combination of education and experience. Bachelor’s degree in marketing or another related business discipline is preferred. Previous experience working in a B2B marketing role is necessary. Previous experience successfully coordinating trade shows and/or other events is necessary. Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. are a plus. Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary. Ability to effectively assist the sales team and/or sales partners in a timely manner and to communicate effectively, both verbally and in writing, to a variety of individuals is necessary. Demonstrated proficiency using various computer programs, including Word, Excel, and PowerPoint, and the ability to use project‑management tools such as Asana, ClickUp, Trello, or Monday is preferred. Experience working with HubSpot‑Marketing Hub and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience with Salesforce is a plus. Understanding of AI tools and potential uses that may enhance marketing output is preferred. Demonstrated ability to appropriately address, analyze, and document detailed information, manage multiple tasks and projects, follow up as needed, meet deadlines, and communicate/work effectively with other departments in a professional, diplomatic manner is necessary. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales #J-18808-Ljbffr