Marketing Specialist

Job Description
Are you a creative, organized, and tech-savvy marketer ready to make an impact on a global scale? DTS — a world leader in high-performance data acquisition systems used in
automotive safety, aerospace, defense, and biomechanics
— is looking for a
Marketing Specialist
to join our growing team

Summary
The
Marketing Specialist
is responsible for supporting global sales and marketing teams by coordinating and executing strategic marketing initiatives. Key responsibilities include coordinating digital campaigns, maintaining the marketing database, organizing tradeshows, and handling social media to promote DTS products and strengthen brand visibility worldwide. Target markets include automotive safety, aerospace and defense, and injury biomechanics testing.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Additional responsibilities and requirements may be added or changed at any time with or without notice.

Responsibilities
Responsibilities and Duties
include but are not limited to:
Event Planning & Execution

• Plans and organizes 10-12 tradeshows/events annually (US and International).
• Leads event kick-off meetings, status updates, and post-event evaluations to ensure seamless execution, team alignment, and knowledge-sharing.
• Plans booth layout & product displays, including rentals and AV, while maintaining corporate branding.
• Coordinates setup and breakdown for events, including packing booth & display items, shipping & logistics, ensuring the safe and timely delivery of materials.
• Manages the tradeshow & events calendar, including timelines for all related activities.
• Supports lead generation tactics, including setting up lead retrieval devices, working with sales to tag/segment contacts for the database, and uploading contacts to HubSpot for follow-up and nurturing.

Digital Marketing

• Manages DTS's HubSpot platform, including building and maintaining workflows for lead nurturing, email campaigns, and marketing automation.
• Segments audiences effectively to deliver personalized and relevant messaging that guides potential customers through the sales funnel.
• Monitors, analyzes, and reports on campaign performance, using key metrics to provide actionable insights and recommendations for improvement.
• Collaborates with the marketing and sales teams to ensure a cohesive strategy that aligns marketing efforts with business objectives.
• Manages the marketing database in HubSpot, including Life Cycle stages to ensure data integrity and effective segmentation for targeted initiatives.
• Develops and executes social media strategies aligned with business goals, including managing daily postings and engagement across all social media platforms (LinkedIn, Facebook, YouTube).

Budget & Vendor Management

• Tracks and monitors spending, keep a detailed record of all marketing-related expenses, comparing actual costs against the planned budget.
• Handles purchasing for show rentals, promotional items, displays, and marketing materials.

Performs other related duties and responsibilities as requested by DTS management.

Experience And Skills
To perform this job successfully, an individual must be able to perform the Responsibilities and Duties satisfactorily. The qualifications and skills listed below are representative of the knowledge, skills, and/or abilities for the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties and responsibilities of this job.

• Associate degree (AA) or equivalent education including college-level studies in marketing and previous experience (approximately 3+ years) in a marketing, sales support, or related position, or the equivalent combination of education and experience is necessary.
• Bachelor's degree in marketing or other related business discipline is preferred. Previous experience working in a B2B marketing role is necessary.
• Previous experience successfully coordinating trade shows and/or other events is necessary.
• Working knowledge of digital marketing strategies and marketing channels is necessary. Basic graphic design skills to create social media posts, presentations, signage, etc. is a plus.
• Ability to write, proofread, and edit marketing copy utilizing proper grammar, professional tone, and a creative mindset is necessary.
• Ability to effectively assist sales team and/or sales partners in a timely manner and the ability to communicate effectively, both verbally and in writing, to a variety of individuals, is necessary.
• Demonstrated proficiency using various computer programs, including Word, Excel, and Powerpoint, as well as, the ability to use a variety of specialty programs is necessary. Ability to utilize project management tools, such as, Asana, ClickUp, Trello, or Monday is preferred.
• Experience working HubSpot-Marketing Hub and the ability to create digital marketing campaigns, workflows, and marketing automations is necessary. Experience working with Salesforce is a plus.
• Understanding of AI tools and potential uses that may enhance marketing output is preferred.
• Demonstrated ability to appropriately address, analyze, and document detailed information, effectively manage multiple tasks and projects following up as needed, meet deadlines, and communicate/work effectively with other departments in a professional, diplomatic manner is necessary.