Director of Digital Marketing Hybrid/Remote

2 weeks ago

Oregon, United States Fairly Inc. Full time

Hybrid/Remote (Company based in Portland, OR)We are seeking an exceptional Director of Digital Marketing who can both create strategic vision and execute flawlessly. Reporting directly to our CEO, you'll drive growth through hands-on implementation of sophisticated digital campaigns while elevating our brand's digital presence.Ideal CandidateYou're a rare marketing leader who combines strategic vision with unparalleled execution skills. You thrive in the details while maintaining a clear view of larger objectives. You're equally comfortable developing sophisticated targeting strategies and personally optimizing campaigns to extract maximum performance. Your technical marketing skills are exceptional, and you take pride in implementing campaigns that set industry standards.Core ResponsibilitiesLead end-to-end implementation of digital marketing campaigns across all channels (paid search, social media, email, content, SEO, etc.)Execute high-impact digital strategies with exceptional attention to detail and creativityPersonally manage paid media campaigns with advanced targeting and optimization techniquesCraft compelling digital content and messaging that resonates with target audiencesImplement sophisticated marketing automation workflows and personalization strategiesConduct in-depth analytics and testing to continuously improve performanceManage digital marketing budget to maximize ROI across all channelsStay at the forefront of digital marketing innovations and apply them to our campaignsQualifications7+ years of hands-on digital marketing experience with demonstrated exceptional executionProven track record of personally implementing successful digital campaigns that drove measurable business resultsAdvanced expertise in digital marketing tools including Google Ads, Meta Ads Manager, marketing automation platforms, analytics tools, and CRM systemsExpert-level knowledge of digital marketing best practices, trends, and emerging technologiesStrong creative and analytical abilities with meticulous attention to detailOutstanding written and verbal communication skillsBachelor's degree in Marketing, Business, or related field; advanced degree preferredWhat We OfferCompetitive salary plus equity compensationCollaborative, innovative work environmentOpportunity to make significant impact on company growthTo ApplyTo apply, email careers@fairly.com with your resume and your response to the following questions:Geo-modified searches are common in our industry. How would you target geo-modified searches that lack sufficient volume to target directly in Adwords?Conversion tracking is inherently complex for our business. We are marketing to several different groups (caretakers, advisors, and homeowners) with different definitions of conversion and very different LTCV, yet lower-value groups (like caretakers) frequently click ads targeting higher LTCV groups (like homeowners).True conversion for a homeowner can take months: the first “conversion” might be a Calendly meeting, but our goal is a live vacation rental, managed through Fairly. How would you optimize our digital marketing to address this complexity? #J-18808-Ljbffr

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