Marketing Coordinator

2 weeks ago

Palm Beach, United States Anywhere Real Estate Full time
Job Description

Marketing Coordinator

Sotheby's International Realty Inc.'s Palm Beach, FL offices are searching for an experienced Marketing Coordinator who is responsible for the marketing and advertising operations for the Palm Beach, Wellington and other regional markets, while maintaining a reliable, personable, team-oriented and professional disposition. This role requires an individual with strong attention to detail, a passion for working with people and teams, and an interest in the real estate industry. This is an in-person role.

Responsibilities
  • The Marketing Coordinator must understand and promote the value and applicability of the brand/company marketing options both generally and in response to specific needs. Recommend fresh strategies to increase success rate for agents.
  • Collaborate with the marketing team, Regional Marketing Director, and brokerage manager to enhance existing agent programs and/or create custom initiatives and solutions.
  • Act as a liaison, supporting brand and company messages and objectives with local agents, and sharing feedback and needs from these groups with leadership.
  • Daily agent support; aid with customization and use of available marketing materials, templates, and programs. Aid with listing and buyer client presentations.
  • Facilitate the launch of properties/listings on the MLS & companywide websites by creating promotional materials including social media, property brochures, reporting marketing activities, property specific websites, and more.
  • Create digital and print marketing materials for agents to self promote such as newsletters, brochures, and postcards using brand templates (occasional custom designs)
  • Helping achieve local marketing objectives. These objectives include the following: assembling/creating ads, identifying appropriate opportunities to promote individual listings as well as the office or agents locally, ensuring quality and accuracy in local materials.
  • When appropriate or directed, support agents in the customization and use of available materials and programs. Maintain familiarity with company and brand internet content updates and guide agents to appropriate resources.
  • Introduce and educate agents in new and existing programs and initiatives. Present at brokerage sales meeting as appropriate.
  • Maintain and update brokerage branded website.
  • Maintain content for brokerage social media accounts (Facebook and Instagram)
  • Attend and participate in monthly company-wide marketing calls. Interact with Corporate Marketing Team and Public Relations Team.
  • Track marketing activities and expenses.
  • Provide seasonal coverage for brokerages in other markets such as the Hamptons.
  • Other duties as assigned by management to assist in the operation of the office/marketing department, including assistance when onboarding new agents and staff.
Qualifications

Real Estate Experience Preferred, not required.
  • 4 Year Degree preferred (Relevant real estate marketing or support experience may be considered in lieu of degree)
  • 2 years' experience in a marketing, advertising agency, or similar acceptable transferable skilled real estate position.
  • Advanced knowledge of Microsoft Word, Excel, PowerPoint, Adobe Suite (Photoshop, In Design, Premiere Pro) basic knowledge of MLS and other real estate databases is a plus.
  • Must be tech savvy, extremely proficient with graphic design and print advertising experience, as well as brand social media management.
  • Ability to multi-task along with exceptional communication, interpersonal, organization, and design program skills.
  • Ability to effectively present information and effectively communicate intended message in one-on-one, in small, and in large groups to agents and clients.
  • Must be extremely organized, creative, detail oriented and able to meet strict deadlines.
  • Strong work ethic, ability to work independently and carry a heavy workload.

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