Brand Manager

APPARATUS is a New York-based designer and manufacturer of a distinctive catalog of high-end, high-touch lighting, furniture and objects. We produce both in-house and with the support of high-quality external partners; our catalog is sold globally.The Brand Manager ensures seamless execution of brand initiatives across product launches, events, and marketing activations. Supporting the Head of Brand, this role manages the operational details required to bring creative vision to life while maintaining brand consistency. Operating as a connector between cross-functional teams, the Brand Manager ensures materials are prepared, approvals are secured, and deliverables are deployed on time and on-brand. Success in this position is measured by flawless execution, meticulous attention to detail, and the ability to manage multiple concurrent projects.RESPONSIBILITIESCross-Functional Collaboration & Project ManagementAs directed by Head of Brand, brief cross-functional teams on product storytelling, asset needs, and launch requirements, ensuring all launch materials are on-brand, accurate, and delivered on timeManage brand-related projects using Monday.com, maintaining clear timelines, accountability, and seamless coordination across teamsFacilitate communication between departments to uphold brand consistency and operational efficiency.Maintain and organize brand server, ensuring all documentation is current, clearly labelled and easily accessible.Brand Experience & Event SupportCoordinate brand and partner events, ensuring seamless execution from planning through cpost-event wrap-up.Manage partnership activations at the gallery, including logistics, vendor coordination and stakeholder communications.Support APPARTUS’ presence at design fairs and industry events by coordinating logistics, asset preparation, and onsite brand needs.Digital & Content SupportSupport the Digital Director with content planning, asset coordination, and deployment across platforms.Ensure all digital content adheres to brand guidelines and meets quality standards.Execute social media content needs, preparing assets, captions, and posting schedules for approval and publication.Communications & PR SupportWith Head of Brand, manage day-to-day communications with PR agencies and media partners.Coordinate submission of materials for approval, track progress, and deploy approved communications across appropriate channels.Track media coverage and maintain organized, updated records of brand mentions and press activity.Brand Research & Market AnalysisConduct competitor analysis of the luxury design marketplace, tracking trends and gathering market intelligence.Provide research-driven insights to support brand strategy and decision‑making.Track market positioning and identify opportunities to increase brand visibility.Research and compile information on potential strategic partnership opportunities for leadership review.QUALIFICATIONSBachelor's degree in Marketing, Communications, Business, or related field3-5 years of experience in brand coordination, marketing operations, or a similar roleBackground in luxury goods, design, art, or creative industries strongly preferredProven track record supporting brand experiences and events with strong tactical executionExperience coordinating with PR agencies and managing day-to-day communicationsProficiency with project management platforms and digital collaboration toolsDemonstrated history of cross‑functional collaboration and managing multiple stakeholdersExperience in fast‑paced environments that require excellence, precision, and consistent delivery.SKILLSStrong organizational skills with exceptional attention to detail and accuracyExcellent project management capabilities with ability to coordinate multiple initiatives simultaneouslyStrong written and verbal communication skills with attention to brand voice and toneHighly capable tactical executor with strong process management and deadline disciplineProficiency in project management tools, particularly Monday.comUnderstanding of the design industry, luxury market, and discerning clienteleStrong interpersonal skills and ability to collaborate effectively with internal teams and external partnersAdaptability and composure under pressure, particularly during time‑sensitive deliverablesProactive problem‑solving abilities with ability to anticipate needs and remove blockersCultural awareness of design trends and luxury lifestyle landscapeWORK SCHEDULE & TRAVELFull‑time position with flexibility to accommodate event schedules and brand activationsSome evening and weekend work required for brand events and design weeksOccasional domestic and international travel for brand eventsPERFORMANCE REVIEW AND CHECK‑INS SCHEDULEAnnual performance review.Salary from $100,000This is a full-time position with competitive compensation and benefits. We are an Equal Opportunity Employer. Position is based in our New York studio. Must be legally authorized to work in the U.S. without sponsorship. #J-18808-Ljbffr