Account Based Marketing Manager

Why Join Us? As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting‑edge technologies and services to an ever‑growing customer base. Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female‑Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award‑winning company culture, we invite you to join us. We are seeking an Account‑Based Marketing (ABM) Manager who will architect and orchestrate end‑to‑end ABM programs and act as the primary marketing point‑of‑contact for sales. This role is responsible not only for campaign execution, but for building and maintaining a scalable ABM playbook, ensuring consistent alignment between marketing and revenue teams. You will drive account insights, personalization strategy, campaign execution, and performance measurement to accelerate pipeline and revenue from strategic accounts. Key Responsibilities Own and evolve the organizational ABM playbook, ensuring repeatable, scalable execution. Serve as the key liaison between sales and marketing, coordinating communication, expectations, and feedback loops. Partner with Sales Leaders and Account Executives to prioritize accounts and define joint ABM strategies. Develop and execute multi‑layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers. Create and manage highly personalized multi‑channel campaigns including intent‑driven messaging, personalized digital experiences, paid media, email sequences, events, and direct outreach support. Build and maintain account intelligence dashboards, integrating data from CRM, ABM, and intent platforms to guide targeting and personalization. Manage budgets, forecasts, and resource allocation across ABM initiatives with clear ROI accountability. Conduct ongoing analysis of account engagement, pipeline health, and conversion outcomes to continuously optimize ABM effectiveness. Drive cross‑functional alignment with content, product marketing, digital, and sales enablement teams. Stay ahead of ABM best practices, martech capabilities, and evolving buyer journey strategies. Qualifications 4+ years of experience in ABM, B2B marketing, or demand generation. Experience managing paid campaigns in large scales (over $100K a month), on either Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc. Proven experience orchestrating ABM campaigns in collaboration with sales. Highly proficient in spoken and written English - a must. Experience in SaaS, B2B, Cyber Security Company - a huge advantage. Strong understanding of account‑based marketing principles and best practices. Experience with ABM platforms (6sense, TechTarget, etc.), CRM (Salesforce, etc.), and marketing automation tools (HubSpot, Marketo, etc.). Experienced in working with marketing analytics tools (Google Analytics, GTM, Looker, PowerBI, etc.). Data‑driven mindset with the ability to analyze campaign performance and optimize for results. Excellent communication and project management skills. BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields. Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future. Why Join Us? Be part of a dynamic and growing team in a fast‑paced environment. Opportunity to make a direct impact on revenue and business growth. Competitive salary, benefits, and professional growth opportunities. If you're passionate about driving revenue through targeted marketing strategies and thrive in a collaborative environment, we'd love to hear from you EOE M/F/Veterans/Disabled The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $105,000 - $125,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short‑term and long‑term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan. #J-18808-Ljbffr