Marketing Director

3 weeks ago

bell gardens, United States Aquent Full time

On-site in Bell Gardens, CA

Experience in Electrical Manufacturing industry or similar preferred.


As a B2B Marketing Director, you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector. This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.


Responsibilities and Essential Duties:

  • Strategic Go-To-Market Planning: Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.
  • Digital Marketing Leadership: Oversee digital presence across SEO/SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.
  • Print Marketing Strategies: Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.
  • Industry Partnerships: Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.
  • Product Launch Oversight: Direct product launches with coordinated campaigns to maximize awareness and impact for new products.
  • Data-Driven Campaign Optimization: Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.
  • Integrated Marketing Campaigns: Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.
  • Budget Management: Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.
  • Cross-Functional Collaboration: Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.
  • Brand Consistency: Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.
  • Industry Trend Adaptation: Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.
  • Event Participation: Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.


Qualifications:

  • Experience: 7+ years in B2B marketing, with a strong preference for experience in electrical manufacturing or similar industries.
  • Education: Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent is preferred.
  • Certifications: Scrum Master or Product Owner certification is advantageous.
  • Technical Skills: Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.
  • Analytical and Leadership Skills: Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.
  • Language and International Experience: Multilingual abilities or experience with international markets is a plus.


Travel Requirements:

This position may require periodic travel to attend trade shows, industry events, and partner meetings as needed to support business growth and relationship-building initiatives.

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