Sr. Brand Manager

Sr. Brand Manager – Hasbro At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and the exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come. About the Role Hasbro has an immediate opening for a hard‑working, focused, innovative Senior Brand Manager to drive product development and marketing for our new licensed K‑Pop Demon Hunters brand. In this high‑profile role, you will partner closely with Netflix to drive the strategic product vision for K‑Pop Demon Hunters. We are looking for a collaborative individual with a bold spirit to fill this Senior Brand Manager role. Candidates should have strong communication and presentation skills to build meaningful relationships. Partnering with resources both inside and outside the organization, you will build a cohesive and actionable category and channel plan. You will collaborate with a group of designers, engineers, branding creatives, project managers, and finance leaders. Together, you will build and lead all aspects of branded product line initiatives to drive sales. Additionally, you will serve the U.S. market by driving commercial strategy and go‑to‑market efforts. You will also work closely with global regional teams to share marketing objectives, improve strategies and toolkit materials, and increase sales. Effective from the date that Hasbro opens its new Boston location, this position will be onsite Tuesday – Thursday at Hasbro’s new HQ in Boston, MA. In the interim, this position will be onsite Tuesday – Thursday at Hasbro’s HQ in Pawtucket, RI. A Day In The Life Develop yearly product strategy based on key brand initiatives, consumer insights, and entertainment strategy. Lead and collaborate with key partners including Brand Publicity, Integrated Media and Consumer Marketing Teams to execute cohesive, impactful marketing programs across multiple consumer touch points to drive sales. Work with Design and Development to build an innovative toy line that is inspired by the Toy Strategy and improves channel growth opportunities and global retailer priorities. Maintain current knowledge of consumer, product and marketing trends and competitive landscape. Analyze and interpret category data while collaborating with research team to inform the strategy. Work with leadership team, ensuring the brand has a relevant long‑term consumer position and achieves maximum volume profit/growth. Own the development, analysis and communication of item‑level forecasts, and partner with operations and logistics teams to manage inventory build. Analyze and track POS performance and utilize data to drive decision making. Partner with U.S. Sales Organization to drive business at retail, including leading sales meeting presentations to customers and developing retailer‑specific programs and activations. What You’ll Bring 8+ years of progressive brand/strategy, product development experience in a forward‑thinking consumer organization. Bachelor’s Degree in Marketing, Business Management or related field. MBA strongly preferred. Proven ability to transform a strategy and vision into actionable plans in a rapidly‑changing fast‑paced organization. A detailed understanding of the steps vital to bring products to market. Ability to collaborate and influence cross‑functionally. Curiosity and a keen interest and ability to learn and evolve. Strong relationship building and maintenance skills. Outstanding verbal, presentation and written communication skills. Ability to make informed decisions quickly to keep performance on track. Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters. Equal Opportunity Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. Compensation Hourly rate range: $134,800.00 – $202,200.00. Hiring range will vary based on factors such as experience, skills, location and market conditions. Employees may be eligible for annual and long‑term incentives as part of their overall compensation package. Benefits Package Health & Wellness: Medical, Dental, and Vision Insurance Time Off to Recharge: Paid Vacation & Holidays Financial Well‑being: Generous 401(k) Match Life & Family Support: Paid Parental Leave Giving Back: Volunteer & Employee Giving Programs Level Up Your Skills: Tuition Reimbursement Exclusive Perks: Product Discounts & More #J-18808-Ljbffr