Associate Brand Manager, Hot Tools

Associate Brand Manager, Hot ToolsOur Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talentAssociate Brand Manager helps to drive success and consumer love for the Hot Tools brand. This role will work alongside the Sr. Brand Manager, helping to plan, organize, and direct marketing activities to achieve short-range and long-range business objectives.Marketing and business planning: Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments. Work closely with marketing colleagues to bring these plans to life, with clear objectives, goals, schedules, and assignments.Go to Market Support: Work with Sr. Brand Manager to maintain brand positioning and equity across all materials and marketing channels. Including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material. The Associate Brand Manager will work closely with internal Content and Creative teams on the development of these assets, and will be responsible for coordinating artwork approvals from key stakeholders such as Legal and Licensing. The Associate Brand Manager will also work closely with Marketing counterparts to monitor campaign performance to ensure commercial goals are met/exceeded.Sales Support: The Associate Brand Manager will work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork. Associate Brand Manager will partner with Sales and Content colleagues to ensure in-store and online experience is seamless for our consumers.Product Line Support: Work with Sr. Brand Manager and the Innovation Team to support the innovation plan to fuel the future, while maintaining and optimizing the current line. Some of the responsibilities will include: Supporting the development of basic marketing strategies (i.e., product positioning, sub-branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design, and R&D/Engineering. Develop and execute a new product launch plan, including sell-in materials, packaging, and e-commerce support materials, and a comprehensive best-in-class consumer experience support plan. Conducting ongoing business performance assessments to ensure each sku is profitable, has a "reason for being" and is properly positioned relative to other Helen of Troy products and competition in the marketplace. Using POS from key accounts as well as data from Nielsen, Circana, Profitero and others, the Associate Brand Manager will monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis. They will also routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities. The Associate Brand Manager will develop communication tools (i.e., charts/graphs) for sales, management and customer use. Work with Finance, Sales and Marketing Director to develop annual sales forecasts. Work with the Demand Planning Analyst and Sales to oversee the monthly issuance of latest estimates to update the forecast. The Associate Brand Manager will work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers, descriptions, engineering change requests, etc.Skills needed to be successful in this role: Understanding of Brand Management/Marketing in Mass, Drug, Prestige and ecommerce retail environment. Excellent communication and interpersonal skills. Solid analytical skills with the ability to solve problems and develop creative solutions. Excellent follow-thru and detail orientation. Basic understanding of costing/pricing financial analysis and P & L management. Experience in product and packaging development/management. Knowledge of retail pricing, promotion, distribution and merchandising and overall customer journey. Strategic thinking ability but can act tactically and able to develop creative marketing solutions. Experience working cross-functionally and across an organization. Proficient in general computer applications with strong working knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) Must have some comfort level in presenting to peers and management team. Strong project & time management ability and organization skills are critical to this position.Minimum Qualifications: Bachelor's Degree. 3+ years' marketing experience in the consumer products/beauty arena. Authorized to work in the United States on a full-time basis.Preferred Qualifications: MBA in marketing and management.In Massachusetts, the standard base pay range for this role is $65,229.33 - $81,536.66 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.Helen of Troy welcomes people as diverse as our brands Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.