Director of Social Media

Director of Social Media — Enso Energy Drink Compensation: $200,000 About Enso Enso is a next-generation energy drink brand created by a leadership team with more than 30 years of experience building and launching successful consumer products. Our founders have developed and scaled major beverage and CPG brands across the industry and bring deep expertise in product innovation, brand development, and nationwide retail expansion. Our executive team also includes leaders with a strong background in evaluating and growing early‑stage companies, guiding high‑growth brands, and deploying strategic capital to accelerate scale. This combination of world‑class brand builders and seasoned growth‑focused executives gives Enso a uniquely powerful foundation for rapid expansion. Enso is bold, modern, and built for high‑performance consumers who demand clean energy, exceptional taste, and premium design. We are assembling an elite team to bring Enso to market with speed and precision. About the Role We are seeking a Director of Social Media to build, lead, and scale Enso’s social presence across all major platforms. This is a senior, high‑responsibility role—not C‑suite, but a true leader who will own our entire social media function. You will architect the social strategy, develop content systems, manage creators and agencies, launch platforms, analyze performance, and turn Enso into a culturally relevant brand in the energy drink space. This role is ideal for someone who thrives in fast‑growth environments, understands consumer psychology, and creates scroll‑stopping content that drives awareness and sales. What You’ll Do Build and own Enso’s full social media strategy across Instagram, TikTok, YouTube, X, Meta, and emerging platforms. Develop brand voice, content pillars, and storytelling frameworks. Manage and mentor creators, editors, agencies, and contractors. Create quarterly/annual social roadmaps aligned with marketing and sales goals. Content & Creative Direction Oversee all content production (short‑form video, stills, reels, UGC, storytelling). Build a high‑volume content engine tied to launches, events, retail expansion, and brand moments. Work closely with design, marketing, and leadership to activate creative storylines. Identify and collaborate with influencers, ambassadors, and partners. Performance, Growth & Analytics Drive aggressive growth in followers, engagement, and conversion. Build dashboards and reporting systems with actionable insights. Partner with the media team to connect organic + paid strategies. Continuously optimize formats, cadence, distribution, and platform presence. Brand, Partnerships & Culture Develop partnerships with creators, athletes, events, festivals, and aligned brands. Ensure the brand remains premium, modern, and culturally relevant. Manage community engagement, brand monitoring, and social listening. Who You Are 5+ years social media experience, ideally in beverage, CPG, lifestyle, fitness, or entertainment. Experience owning and growing brand social channels (startup or established). Strong understanding of short‑form video, trends, content creation, and the creator economy. A strategic thinker who can also direct creative output and manage production. Highly organized, fast‑moving, and comfortable in a startup environment. Strong communicator with an ability to present content plans and results to leadership. Compensation Bonus Potential: Up to $25,000 Total Potential Package: Up to $225,000 Full benefits package available. Why Join Enso Work directly with leaders who have built some of the most successful beverage and consumer brands in the world. Help build one of the next major energy drink brands from the ground up. High autonomy, fast execution, and meaningful ownership of the entire social ecosystem. A culture centered around creativity, performance, and long‑term brand value. Seniority level Director Employment type Full‑time Job function Marketing and Sales Industry Beverage Manufacturing #J-18808-Ljbffr