Social Media Director

Creative Director, Social Media Location: Los Angeles, CA (Hybrid Schedule: Tuesday, Wednesday, Thursday in office)Salary: $120,000 -165,000Department: Creative Team Reports To: SVP, Creative Role OverviewOur client, a prominent leader in the media and entertainment industry, is seeking a visionary Creative Director, Social Media to define and lead the creative strategy and execution of their brand presence across all social platforms.This role requires a passionate leader who thrives at the intersection of storytelling, pop culture, and digital innovation. You will be responsible for overseeing a small internal team and external creative agencies, spearheading the development of thumb-stopping, platform-native content that captivates audiences, drives engagement, and elevates the brand's aesthetic across key priorities. The ideal candidate must be a hands-on creator who can ideate, shoot, and edit content quickly.Key ResponsibilitiesCreative Leadership & DirectionVision & Strategy: Lead the creative development and personally contribute to innovative social media campaigns that align with brand goals.Team & Agency Management: Oversee a small internal team and serve as the primary liaison with external creative agencies, providing clear direction and mentorship to ensure high-quality, on-brand output.Content Production: Direct and contribute to the creation of original content, including video, motion graphics, memes, and interactive formats tailored for platforms like TikTok, Instagram, Facebook, Pinterest, YouTube, X, and Reddit.Innovation & PerformanceTrendspotting: Stay ahead of emerging trends, platform updates, and audience behaviors to inform ideation and creative execution.Agile Content Creation: Develop and execute content quickly, including shooting, editing, and posting directly from mobile devices when necessary ("create on the fly").Performance Optimization: Integrate performance data to evaluate campaign success and iterate on creative strategies for continuous improvement in engagement and reach.Collaboration & ProductionOn-Set Presence: Attend film shoots, red carpets, premieres, fan events, and other key events to capture compelling behind-the-scenes and live social coverage (estimated 40% travel).Stakeholder Communication: Effectively present and communicate creative ideas, and diplomatically manage and implement feedback from stakeholders and leadership.Project Management: Oversee timelines, deliverables, and communication across internal teams and external partners, demonstrating strong project management skills and production efficiency.QualificationsExperience & Expertise8+ years of experience in creative direction, content creation, and leading/inspiring Social teams, with a strong focus on digital content.Proven success creating high-performing social content within the entertainment/media industry.Deep understanding of platform-specific best practices, audience behaviors, and the technical requirements for content on key platforms (e.g., TikTok, Instagram, X).Proficiency in using Adobe Creative Suite (e.g., Premiere Pro, Photoshop) along with industry knowledge of mobile content capture and native social media editing tools.Must provide a strong portfolio/case study showcasing innovative, high-performing social content.Leadership & Soft SkillsExceptional leadership, communication, and diplomatic skills for managing teams, talent, and stakeholders in fast-paced, unpredictable environments.Proven track record of success in developing, mentoring, and managing creative teams.Ability to grasp the client's brand aesthetic and creative execution style quickly and effectively.Comfortable working both independently and in a collaborative, cross-functional team environment, balancing multiple projects and meeting tight deadlines with a "can-do" attitude.Preferred CharacteristicsFamiliarity with paid media, performance marketing, and paid social metrics.Experience or background in motion design or AR filters.Understanding of community management and fan engagement strategies.Deep competitive knowledge of how entertainment brands drive viral buzz and engagement.Comfortable working with and directing on-screen talent.