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Associate, Social Media Copywriter
2 months ago
About a21:
We are the people who create experiences. We’re a tight-knit group of creatives, planners, and builders who know how to put on a show. We turn ideas into experiences by building brand worlds that capture the imagination. At our core, we are an agency of tastemakers with a passion for generating fun.
Founded in 2006, the agency's corporate offices are in Miami, New York, and London with satellite personnel strategically positioned throughout the US in Atlanta, Houston, Dallas, Denver, LA, Monterey, and San Diego. a21's impressive portfolio boasts a diverse range of prestigious culinary, music, art, and lifestyle projects across the country, encompassing renowned events like the South Beach Wine & Food Festival, NYC Wine and Food Festival, Pebble Beach Food & Wine, Atlanta Food and Wine Festival, as well as a variety of touring properties, including Heritage Fire, Whiskies of the World, and AMP Art Fairs.
Primary Responsibilities:
- Lead strategy & implementation of the company’s social media profiles and presence, including Instagram, Facebook, LinkedIn, TikTok, and additional channels that may be deemed relevant
- Develop and curate compelling content calendars and interactive media that effectively communicates and reinforces brand identity and consistency across all visual elements and written copy, including tone, voice, and terminology
- Assist in creative asset execution, including filming, editing, and optimizing organic Reels & TikTok content on programs such as Capcut, as well as basic graphic design using programs like Canva, Figma, and/or Adobe
- Engage in regular community management of all accounts, including replying to comments & DMs, interacting with other relevant accounts/partners, etc.
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Spearhead regular social promotions and campaigns and track their success.
- Work alongside other marketing team members, including account executives, paid media marketers, and graphic designers, to sync content, when appropriate, to more large-scale marketing campaigns.
- Drive consistent, relevant traffic and leads from our social network presence.
- Explore new ways to engage and identify new social networks to reach our target buyers.
- Track, measure and analyze all initiatives to report on social media ROI.
- Assist in copywriting for emails, blogs, websites, etc, as needed.
- Supervise & delegate tasks of other Social Media Associates.
Skills + Qualifications Needed:
· 2+ years coordinating and managing event marketing/social.
· 2+ years experience in developing and executing social media strategies, including creating editorial calendars, managing moderation, conducting social listening, generating sentiment reports, and identifying emerging trends.
· Experience in the following programs a plus: CapCut, Canva, Brandwatch, Figma, Adobe
· Experience in hospitality, entertainment, or food service industry
· Education: Bachelors degree in marketing, business, or related field.
· Must be able to lift, push, and pull up to 50 pounds
· Must be able to walk and stand for long periods of time in extreme weather conditions
· Flexibility to travel throughout the year (up to 25% including some nights and weekends)
Benefits:
As part of our team, you will have access to benefits such as:
- Outstanding Health + Dental benefits
- Competitive PTO plan
- Hybrid office model
- 401k and more
a21 provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. a21 complies with all applicable laws.
