Content Creator

Are you a talented Content Creator looking for an exciting opportunity to unleash your creativity in a dynamic work environment? We are on the lookout for an enthusiastic individual to join our team and elevate our digital presence through compelling content creation. If you have a passion for crafting engaging stories and driving brand awareness through various digital channels, we invite you to apply and be part of our innovative team.

Join our team and Reach New Highs with Us

MUST BE 21 OR OLDER TO APPLY

Content Creator

The Content Creator (CC) will be responsible for developing high-quality videos and images for web, social, marketing materials, and other major platforms. The CC is a creative individual who’s plugged into internet trends with a finger on the pulse of the social landscape. You will be well versed in all touchpoints of content creation: conception, storyboarding, execution, editing, and publishing. You will work closely with our Digital Marketing Manager and Graphic Designer to develop thumb-stopping content that maximizes our reach and engagement.

Essential Duties and Responsibilities:

· Collaborate with the Digital Marketing Manager and broader marketing team to develop content strategies that align with business goals.

· Produce high-quality videos and photography showcasing products and the brand.

· In collaboration with Digital Marketing Manager, manage and maintain content calendar to ensure sufficient forward planning and timely delivery of content.

· Ability to create engaging video & photo compositions while adhering to brand guidelines across various platforms like Instagram, TikTok, LinkedIn, etc.

· Develop creative concepts and storyboard ideas for video & photography content that align with strategy and increase benchmarks such as site traffic, followers, reach, and engagement.

· Brainstorm innovative and captivating video series, tutorials, and other engaging formats to promote brand visibility and engagement

· Ability to capture pixel-perfect lifestyle, product and event imagery to use as promotional material

· Assisting in photoshoots: videography, BTS footage, etc.

· Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral

· Coordinate video shoots including location scouting and equipment setup

· Ensuring and maintaining visual brand consistency across all design projects.

· Nimbleness and adaptability to real time changes while capturing footage.

· Willingness to travel throughout the state to brand events, approximately 1-3 times a month.

· Where needed, support the graphic designer and broader marketing team in the development and design of digital assets including email, social graphics, in-store, and digital advertisements

· Ability to prepare and review files for print production, ensuring accuracy and quality

· Stay up-to-date with the always evolving digital media technologies and trends, incorporating them into content strategies.

Qualifications:

· Bachelor's degree (B. A.) in related field or the equivalent experience.

· One to three years related marketing experience in a similar role, alcohol/beverage or cannabis industry experience a plus.

· Proficiency in Adobe Creative Suite: Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, iPhone

· Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, CapCut) to create engaging and polished final products

· Excited by the opportunity to experiment creating new types of content

· Savviness to social trends to keep content fresh and relevant

· Willingness to travel and be on-site when opportunities arise

· Enthusiastic self starter

· Detail and process oriented

Reports to: Digital Marketing Manager

Location: Dimondale, MI (Greater Lansing Area). Onsite 3-4 days/week

Compensation: Salary/Exempt 45k – 65k

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to stand; walk; sit and talk or hear.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually quiet.