Ecommerce Marketing Manager

3 weeks ago

boca raton, United States IM Digital Full time

About IM Digital

We partner with our clients to craft exceptional digital experiences that drive brand growth and foster consumer loyalty. Our holistic approach blends together a diverse range of experts from various backgrounds to deliver marketing technology solutions that define the state-of-the-art, make clients proud, and invoke envy in competitors.


As a Klaviyo Elite Master we focus on the most advanced customer data personalization use-cases in ecommerce. Our team also boast expertise in leading platforms like Bloomreach, Salesforce, and Adobe, ensuring we're always ahead of the curve and equipped to tackle even the most complex data & marketing challenges.


At IM Digital, you'll find a purposefullly designed, collaborative and supportive environment where innovation thrives, and your contributions make a real difference.


About the Role

We are expanding and creating a new role to support the natural growth and maturation of our team. The Ecommerce Retention Marketing Specialist will serve as a strategic client partner, coordinating the strategy and end-to-end execution of data-driven retention marketing strategies to drive customer loyalty for our client base.


This role is perfect for someone who loves building relationships and being a trusted advisor with leading retail brands, diving deep into data to uncover consumer insights, thinking outside the box with creative marketing strategies, and working in a fast-paced, dynamic environment where no two days are the same.


Responsibilities:

  • Act as an extension of our client's teams, building strong relationships and providing expert guidance on retention marketing best practices.
  • Collaborate with internal, client, and third party stakeholders cross-functional stakeholders to develop and implement comprehensive retention strategies across email, SMS, and on-site personalization, personally leveraging a deep understanding of customer segmentation and lifecycle marketing.
  • Analyze campaign performance, extract actionable insights from data, and present findings in a clear and compelling manner to clients.
  • Coordinate closely with internal cross-functional teams (design, development, strategy) to ensure seamless campaign execution and an exceptional client experience.
  • Stay abreast of emerging trends and technologies in the ever-evolving landscape of ecommerce and retention marketing.


Skills & Experience:

  • 3+ years of proven experience in ecommerce retention or lifecycle marketing.
  • Expertise in marketing automation platforms, particularly Klaviyo, and CDPs (e.g., Bloomreach).
  • Experience working with project management tools like, Jira/ Confluence.
  • Expertise with analytics platforms such as Google Analytics and Elevar.
  • Strong analytical and data-driven decision-making skills.
  • Excellent communication, interpersonal, and client relationship management abilities.
  • Passion for ecommerce and driving customer loyalty.
  • Ability to act as a trusted advisor and consultant to clients.


Preferred Candidate Profile

  • Client Partnership - this means understanding our clients deeply, anticipating their needs, and proactively problem solving.
  • Strategic Marketing Expertise - this means owning the end-to-end strategy and execution of lifecycle marketing initiatives - including email, sms, on-site personalization, and loyalty development.
  • Data Analysis - the means analyzing micro and macro campaign and strategic initiatives. Going beyond vanity metrics and uncovering the “why” behind the numbers.
  • Platform Proficiency - this mean being a master of certain technology platforms such as Klaviyo, Bloomreach, Google Analytics and basic knowledge of popular ecommerce platforms such as Shopify, Adobe, Salesforce.


Travel

  • This role will require up to 5% travel to on-site client meetings, industry trade-shows, and IM Digital marketing events. All travel will be in the contiguous USA with a focus on NYC, Chicago, LA.


Benefits

  • Join a team that is behind INC 5000 fastest growing companies 5 years running, recognized as a top partner to leading marketing technology and data platforms, and co-authoring the future of marketing with leading consumer brands.
  • Thrive in a down-to-earth, collaborative, startup environment with the ability to make a real impact for our clients and the future direction of IM Digital, while honing in on your ecommerce marketing knowledge and technique.
  • Recharge with a dedicated kitchen stocked regularly based on request.
  • Access amenities in our Class A office building with restaurant, electric charging, private gym and showers, and close distance to Mizner Park.
  • Bond with the team during weekly in-office catered lunches.
  • Ongoing education support, internal professional development training, and health insurance coverage (health + dental).

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