Head of Growth

3 weeks ago

San Mateo, United States SwingVision Full time

Join to apply for the Head of Growth role at SwingVision. SwingVision is the AI tennis & pickleball app that provides automated stats, highlights, and line calling using just your phone. Our mission is to democratize the pro sports experience for all athletes. Led by AI experts from Tesla and Apple, we are a small but passionate team building a category‑leading consumer product and pushing the limits of what’s possible on a mobile device. Recent Achievements 2023 Apple Design Award, Editors' Choice on the App Store, and 4x App of the Day Featured in Apple Keynote events, Forbes, Esquire, CNET, The New York Times Trusted by 50k+ players, coaches, and federations worldwide Investors include Andy Roddick, Lindsay Davenport, and James Blake Role Overview We are currently seeking an experienced Head of Growth to lead performance marketing efforts that will drive subscriber acquisition, monetization, virality, and retention. The annual salary range for this role is $150,000 – $250,000. Additional benefits include equity, performance‑based bonus, PTO, 401(k), and medical, dental & vision coverage. Responsibilities Develop and execute online and offline campaigns, including digital marketing, guerilla marketing, funnel marketing, brand partnerships, and on‑the‑ground activation to drive app downloads and subscriptions. Continuously optimise campaigns and A/B test to attract the most engaged users and drive higher conversion, retention, referral rates and lifetime customer value. Analyse marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing and product strategy. Own conversion rate optimisation throughout the customer funnel, including identifying, evaluating and prioritising opportunities to increase conversion rates and revenue from organic/paid content, lifecycle marketing, SEO and promotions. Propose new initiatives to attract prospects and convert leads as well as test new approaches to capture existing demand. Sustainably and cost‑effectively grow our reach and lower CAC. Requirements 5+ years experience driving growth at a leading consumer subscription company. Expertise running and optimising ad campaigns on Instagram, TikTok and YouTube. Experience with SEO and GEO. Experience leveraging metrics, KPIs and data to generate creative ideas. Strong copywriting, editing and communication skills. Avid user of the SwingVision app. Preferred Experience with Google Analytics, Amplitude and data visualization. Experience working with brand and social media influencers. Obsessed with data, spreadsheets & dashboards. EEO Statement SwingVision is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr

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