Growth Marketing Lead

Growth Marketing Lead - AU/US/CAN Join Traild and shape our full‑funnel growth strategy—driving customer acquisition, deepening demand generation and accelerating revenue across digital channels. About the Company Traild is a fast‑growing SaaS company that streamlines, automates and protects Accounts Payable. We provide B2B payment security comparable to the bank’s risk protection for credit cards, helping businesses protect their payments from fraud, errors and mistakes. Traild’s specialised software integrates with leading ERP systems such as SYSPRO, Acumatica, MYOB and IFS to make the AP process more streamlined, automated and secure. About the Role We are seeking a talented and driven Growth Marketing Lead to join our expanding Marketing team. In this role, you will own Traild’s growth marketing function, leading end‑to‑end experimentation, optimisation and execution to build a predictable, scalable pipeline. The ideal candidate brings strong analytical ability, a creative and experimental mindset, and hands‑on expertise across multi‑channel digital acquisition. Key Responsibilities Lead Traild’s full‑funnel growth strategy, owning demand generation and digital acquisition across all channels. Plan, execute, and optimise paid campaigns across Google, YouTube, Meta and emerging platforms. Run growth experiments to uncover new scalable acquisition opportunities. Develop and optimise multi‑channel campaigns to attract, engage and convert high‑quality leads. Improve conversion rates through A/B testing, journey enhancements, landing page optimisation and personalisation. Build and manage automation workflows and personalised journeys in CRM platforms (e.g., HubSpot). Analyse performance metrics including CAC, LTV, ROI, attribution and channel effectiveness. Own funnel reporting and insights, driving improvements at every stage. Partner with RevOps and Sales on lead quality, funnel metrics, scoring and nurturing. Manage all digital channels hands‑on, reducing reliance on external agencies. Lead creative development, working with designers and writers to produce high‑impact assets. Support cross‑functional growth initiatives and share insights across teams. Who You Are Around five years’ experience in growth or performance marketing, ideally within B2B SaaS or a fast‑paced tech environment. Skilled in managing paid media across platforms such as Google, Meta and YouTube, with a track record of driving results. Strong analytical mindset, confident working with data, conversion metrics, experimentation frameworks and performance modelling (CAC, LTV, ROI). Hands‑on operator who thrives in environments where you can build, test, iterate and optimise quickly. Creative problem‑solver who experiments beyond standard channels and embraces new tools and technologies. Proficient with marketing automation and CRM platforms, ideally HubSpot, including nurturing flows and lead scoring. Effective communicator able to translate insights into clear recommendations and influence teams. Comfortable working in a scale‑up environment with autonomy and pace. Based in Australia or the US/Canada. The Perks of Working at Traild Flexibility: we offer a range of remote, hybrid and flexible working options. Global team: we are growing across APAC, NA and EMEA and have team all across the world. We are growing at an exponential rate, giving you an opportunity to get involved with a true rocket‑ship. Our team genuinely loves working at Traild: we scored an 85 on our 2025 eNPS survey. The Base Salary Range for This Position Is U.S. Candidates: USD$114,000 - $137,000 per year Canadian Candidates: CAD$97,000 - $106,000 per year Australian Candidates: compensation will be based on experience, education, geographic location Preferred background: The final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industry: Software Development #J-18808-Ljbffr