Growth Marketing Manager

About Us: Approximately 40% of people in the U.S. struggle with insufficient sleep, and mobile device distractions are a major contributor. We are dedicated to tackling these challenges by developing innovative solutions that transform the sleep experience—making it more enjoyable, restful, and better understood. Join us as we work to redefine sleep habits and improve well-being for individuals everywhere.Position Overview: We are a team of passionate designers and engineers with backgrounds in robotics (Willow Garage, Savioke, Relay Robotics) and consumer tech (Apple). We are united by a shared mission to create exceptional, meaningful products that connect with the people we serve. As we prepare for the launch of our product later this year, we're looking for a skilled and dynamic Growth Marketing Manager to lead our pre-launch and launch marketing campaigns.In this role, you'll be an integral part of the team, contributing your expertise while developing creative and impactful campaigns. The first three months will involve close collaboration with our founding team to craft a customer journey that spans from initial digital touchpoints to long-term communication. Your efforts will be grounded in values of market leadership, transparency, inspiration, and delight. The Growth Marketing Manager will play a key role in shaping our marketing strategies throughout the pre-launch and launch phases. You'll take ownership of understanding our target personas, creating a high-converting pre-launch page, managing email journeys, executing social content strategies, and leading influencer and PR campaigns. We are looking for someone with a proven track record of driving growth, particularly for hardware products in a startup environment.Key Responsibilities:Strategic Planning and Execution:Conduct market research to refine and understand target personas.Develop and execute marketing strategies for pre-launch and launch phases.Create strategies to build a high-intent audience prior to crowdfunding.Campaign Management:Oversee the creation of a high-converting pre-launch landing page.Manage first-party email marketing strategies.Plan and execute content calendars for social media platforms.Influencer and PR Strategy:Identify and collaborate with influencers to expand reach and awareness.Develop and execute a comprehensive PR strategy.Performance Monitoring and Optimization:Track key performance indicators (KPIs) like pre-launch sign-ups and social media engagement, providing regular updates.Collect and analyze feedback from early adopters to refine marketing efforts.Optimize campaigns based on data to maximize ROI.Cross-Functional Collaboration:Work closely with our team to ensure marketing efforts align with product development and business objectives.Manage marketing budgets to maximize resource utilization and impact.Key Qualifications:Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree a plus).5+ years of experience in growth marketing, ideally within hardware or consumer electronics. Experience in a startup environment is highly valued.Proven track record of successful pre-launch and launch campaigns, with concrete examples of past growth.Strong analytical skills with a focus on data-driven decision-making.Excellent communication and project management abilities.Proficiency with marketing tools and platforms (e.g., Google Analytics, HubSpot, Mailchimp, social media management tools).Familiarity with major social media platforms, including Instagram, TikTok, YouTube, Facebook, and X.Creative thinker capable of developing engaging content that resonates with audiences.Experience with influencer marketing and public relations strategies.Ability to thrive in a fast-paced, dynamic startup environment.Why Join Us:Be part of a mission-driven team focused on improving sleep quality and overall well-being.Lead and shape the marketing strategy for a groundbreaking product.Competitive salary and benefits package, including equity.Flexible work environment with remote work opportunities.Strong opportunities for professional growth and development.Employment Type: Full-TimeSalary: $ 69,000.00 183,000.00 Per Year