VP, Product Marketing

IPC is a fintech company that focuses on the human element. With a global presence, we support local markets with our advanced cloud-based trading communications and managed connectivity solutions.Through our portfolio of communications and connectivity solutions, we focus on solving business challenges and adapting to regulatory changes in the fast-paced global financial markets. This enables our clients to maintain consistent market access, a strong competitive advantage, and enhanced operational efficiency.Join a team that is dedicated to delivering groundbreaking products and making a significant impact on our clients' success.Job Title: VP, Product MarketingDepartment: ProductReporting to: Chief Product OfficerOffice Location: New York, NY or London, UKRole Type: Hybrid, Full-timeOverview of the TeamThis role will be based in either New York City, US or London, UK, reporting to the Chief Product Officer. This executive role leads IPC’s Product Marketing function across our portfolio of communications and connectivity solutions. You’ll partner closely with Product Management, Sales, Marketing, Customer Success, and Partnerships to align strategy, elevate our story, and accelerate growth globally.Role OverviewThe VP, Product Marketing owns the global product marketing strategy and team. You will define differentiated positioning, pricing & packaging, and go-to-market motions; lead launches and competitive strategy; amplify sales productivity; and influence roadmap with deep market, customer, and competitor insight.Key ResponsibilitiesBuild and lead a high-performing global product marketing team; set vision, org design, and operating cadences.Own portfolio segmentation, ICPs, buyer personas, value frameworks, and narrative architecture.Establish pricing & packaging strategies in partnership with Product, Finance, and Sales.Craft clear, compelling, and differentiated positioning and messaging that resonates with target buyers and partners.Drive thought leadership, customer references, case studies, and analyst relations.Lead tiered launch planning and cross-functional execution for new products/features; define readiness criteria, success metrics, and post-launch optimizations.Create and lead Voice of the Customer program to include a Product Advisory Council and other trader engagement initiatives to understand and objectively articulate the needs of the customer.Partner with Demand Gen on campaign strategy, content, and pipeline impact.Build a rigorous insights engine: market sizing, trends, win/loss, and competitor plays; translate insight into action for product strategy and GTM.Equip global sales and channel partners with enablement content, playbooks, demos, and training that improve win rates and deal velocity.Elevate adoption and expansion through lifecycle programs, persona-led content, and multi-channel campaigns in collaboration with Customer Success and Partnerships.How You Will Make an ImpactOrchestrate tiered launches and strategic repositions of priority offerings, delivering measurable lift in qualified pipeline, win rate, and product adoption.Land a clear, differentiated portfolio narrative and implement pricing/packaging updates that improve conversion and expansion (ACV, attach, renewal).Stand up a cross-functional GTM and enablement operating model with readiness gates, coverage maps, and post-launch retros—so every launch is predictable and scalable.Establish a rigorous market, customer, and competitive insights program (incl. win/loss) that directly informs roadmap bets, positioning, and sales plays.Define segments, ICPs, and buyer personas; validate problem/value hypotheses through research to ensure products meet real customer needs.Equip global Sales and Customer Success with narratives, playbooks, demos, and training that increase deal velocity, improve attach rates, and boost customer satisfaction.Create strong operating cadences with Product, Sales, Marketing, and Partnerships to plan, launch, and iterate as one team.Build feedback loops and reference programs that influence roadmap priorities and fuel thought leadership and demand gen.Essential Skills and Experience12+ years in B2B product marketing (SaaS/fintech or enterprise tech), including 5+ years leading and scaling teams.Proven record shaping portfolio strategy, pricing & packaging, and executing high-impact launches.Deep experience translating market research and competitive analysis into positioning, GTM, and roadmap influence.Expert storyteller with strong writing and presentation skills; comfortable with both technical and executive audiences.Demonstrated sales enablement impact (playbooks, training, collateral) and tight partnership with Sales.Proficiency with CRM/marketing automation and analytics (e.g., Salesforce, marketing automation, BI).Bachelor’s degree required.Desired Skills and ExperienceMBA or related advanced degree a plus.Experience in capital-markets workflows (trading communications, market connectivity) and familiarity with regulatory environments (MiFID II/ESMA, FINRA, FCA).Depth in pricing & packaging (value-based pricing, usage/consumption models, bundling) across multi-product portfolios.Proven category design and narrative development; comfort presenting to C-suite/Board and speaking at industry forums.Analyst relations experience (e.g., Gartner/Forrester) including evaluations, briefings, and report placement.Experience with account-based marketing for enterprise (1:1 and 1:few), partnering with field marketing to build pipeline and accelerate deals; familiarity with product-led growth and product-qualified account signals is a plus.Data fluency: building GTM dashboards, interpreting product analytics, and running A/B tests; basic SQL/BI familiarity helpful.Sales/CS enablement at global scale (playbooks, battlecards, demo strategy) using platforms like Highspot/Seismic; stack familiarity with Salesforce, CPQ/CLM, and Marketo/Eloqua.Global GTM orchestration and localization; M&A integration exposure (portfolio rationalization, messaging migration).Understanding of telco/networking and cloud/SaaS delivery concepts (SLA design, latency/QoS, security/privacy, data residency) relevant to financial services.BenefitsCompetitive Base SalariesMedical, Dental and Vision100% Employer Paid Short/Long Term Disability, AD&D and Life Insurance CoverageLimited & HealthCare Flexible Spending AccountsDependent Care Flexible Spending AccountHealth Savings Accounts with Employer ContributionsPet InsuranceLegal InsuranceCritical Illness, Hospital Indemnity and Accident CoverageCommuter BenefitsMedicare Services Education programFinancial Wellness Account Fiduciary and TrainingIdentity Theft Insurance401(k) and Roth plan with matching contributionsFlexible PTO, Sick Pay and Public HolidaysAdditional Time off for Charity Work and VolunteeringTuition ReimbursementCertification Bonus ProgramAccess to “IPC University” our Internal E-Learning PlatformStructured Onboarding Training and Peer Mentor SupportParental Leave PolicyFree Mental Health Wellness Programs, Tools, Coaching and Free therapy sessionsEmployee Referral Scheme #J-18808-Ljbffr