Director of Content

At L2L, we’re tackling one of the toughest problems in manufacturing: disconnected people, processes, and data. L2L empowers frontline teams to manufacture better together. Our Connected Workforce platform unifies collaboration, maintenance, and OEE for data-driven decisions, real-time visibility, and streamlined operations. Drive action that matters with clear insights and a high-performing workforce. This isn’t just about software. It’s about real impact. When you work at L2L, you’re helping factories run smarter, safer, and more efficiently—every single day. We’re a purpose-driven team that cares deeply about solving the right problems. We move fast, work together, and celebrate the wins that actually matter. Pretty cool, right? We’re looking for a Director of Content & Communications to join our team: At L2L, we’re reshaping the future of manufacturing by connecting people, data, and processes. As our Director of Content & Communications, you’ll develop, execute, and optimize a content strategy that drives measurable pipeline growth, brand awareness and thought leadership and. You’ll blend creativity with data-driven decision-making to craft stories that educate, inspire, and convert. Top Outcomes You’ll Deliver: Develop, execute, and optimize a content and media relations strategy that builds demand, awareness, and authority. Produce high-quality, research-backed content that drives engagement across digital and non-digital channels. Strengthen L2L’s voice and leadership position through media relations, PR, corporate messaging, executive communications, and customer storytelling. What You’ll Do: Content Strategy & Performance Optimization Build and execute a content strategy aligned with business goals, buyer personas, and demand objectives. Maintain a content calendar balancing demand generation priorities and thought leadership. Use analytics to measure performance, identify trends, and optimize for impact. Refine brand voice and tone across all channels while staying agile and resourceful. Manage a small team of content creators, freelancers, and creative partners while ensuring quality, alignment, and on-time delivery. Media Relations, PR, Communications & Thought Leadership Lead external communications, media relations, and speaking opportunities to grow brand visibility. Build new and leverage existing media relations to optimize opportunities for media placements and ability to leverage external databases to expand L2L’s reach Manage internal and executive communications; ghostwriting, board decks, and messaging. Partner with leadership to position L2L as an industry thought leader through press, awards, and partnerships. Leverage emerging formats such as video, multimedia, and AI tools to evolve storytelling and reach. Customer Storytelling & Relationship Building Create compelling, data-backed customer stories that demonstrate measurable impact. Partner with Sales, Marketing, and customers to uncover authentic, human-centered narratives. Collaborate with Product Marketing on launch communications and case study development. Use customer success stories across campaigns to strengthen brand credibility and support sales enablement. What We’re Looking For: 8+ years of experience in content marketing, communications, or brand strategy — ideally in B2B SaaS or industrial tech. Proven track record developing content that drives awareness, engagement, and pipeline. Extensive experience in media relations and public relations Exceptional writing, editing, and storytelling skills with strong editorial judgment. Data-driven and detail-oriented — skilled at balancing strategy with hands‑on execution. Experienced in team leadership, agency or vendor management, and cross‑functional collaboration. Curious, adaptable, and values-driven; aligned with L2L’s core values of Collaboration, Continuous Improvement, Ownership, and Positivity. Preferred locations: L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week. Our Values: Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. We lead with positivity, supporting ourselves and one another. Interested in seeing our values in action? More About Us: L2L is the only Connected Workforce platform unifying team collaboration, maintenance, and OEE for data-driven decisions within your workflow. We help manufacturers improve performance by connecting the right people to the right information and insights to solve problems. Our platform boosts productivity, streamlines operations, and fosters a connected and high-performing workforce. Real-time visibility and action: Equip frontline teams to be problem solvers with seamless task visibility, disruption management tracking, work execution, and AI-driven knowledge management. Data-driven insights: Connect data to tasks and actions, identify bottlenecks, and optimize workflows to ensure smooth operations across all teams, lines, and shifts. Collaborative problem-solving: Share best practices across the enterprise and foster a culture of continuous improvement at scale. L2L isn’t just a short-term fix. It’s a system designed to drive continuous improvement and keep your workforce connected, empowered, and high-performing. We are backed by M33 Growth, a growth-focused private equity firm in Boston, Massachusetts, that provides capital and resources to develop already-great businesses into market leaders. #J-18808-Ljbffr