Director of Content

Job Description The Marketing Department seeks a Director of Content and Communications Strategy to lead the ideation, strategy, and execution of Massachusetts College of Pharmacy and Health Sciences (MCPHS) editorial efforts in support of the University constituents. This individual will elevate the brand ensuring our narrative and mission is delivered consistently and effectively across all audiences at various stages of their respective user journeys. The Director of Content and Communications Strategy will direct and shape the vision for our offerings while establishing key goals and objectives to drive the business including engagement, thought leadership, and demand generation. This individual will lead the prioritization, budgeting, and resourcing of our content and engage in our SEO investments to develop a content strategy that serves the needs of the University. The Director of Content and Communications Strategy will collaborate closely with department leads to ensure a cohesive and effective approach across the full portfolio, educating on the value and influence of a seamless experience for our prospective students, alumni, and other stakeholders– attracting new prospects and engaging our community. This individual will be a subject matter expert to lead a strategic vision with a strong editorial background, familiar with how to efficiently respond to business and audience needs and stay on top of market trends. • Oversee the content strategy for the MCPHS ecosystem, driving thought leadership, engagement, and demand generation. • Serve as the voice of MCPHS, establishing and enforcing editorial guidelines and governance. • Construct a success measurement framework ensuring content performance is guiding our content strategy. • Lead a team of in-house and external freelance content creators. • Collaborate and consult with other key departments in their content planning, development, as well as overall strategies, for key events and projects. • Oversee content put out by the University through all channels including owned, earned, and paid. • Manage social media staff concerning content, promotion, engagement, performance management, and customer service. This includes social media development tools and processes, working with the analytics team to evaluate and facilitate actionable insights. • Partner with the Creative Department on the production of marketing and informational content (including video, text, multimedia, and photography) developing strong relationships with key vendors to ensure content is meeting and adapting to University needs. Play an active role in the research and formulation of questionnaires and surveys to gather key industry information and user experience insights for the conception and validity of proposed topics and themes. • Lead the team in competitive research insight. Requirements Required: • Bachelor’s degree in marketing, English, journalism or related discipline. • Minimum of 10 years of experience in content or demand/lead generation marketing. • Proven leadership skills and experience managing a high-performing content team. • Superior writing and editing skills with broad experience managing content across a variety of multimedia formats in both short- and long-form. • Passionate about building successful content programs that elevate and build brand awareness, drive growth, and provide value to an audience. • Proven ability to co-create content with partners and source content from community members, students, alumni, and internal faculty thought leaders/subject matter experts with demonstrated track record of success (examples will be required). • Excellent project management, prioritization, and multitasking skills. • Capability to thrive and operate at a high cadence and adjust priorities in real time. • Data-driven, analytical mindset that uses Google Analytics to assess and optimize content performance. • Background in setting a measurement framework for success with proven ability to grow traffic, drive lead generation, and cultivate audience engagement through sophisticated content programs. • Solid understanding of organic search engine optimization (SEO), demand generation, and marketing automation principles. • Familiarity with how to effectively use social media and execute best practices. • Excellent interpersonal skills. • Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment. Physical Requirements: • Typical office or administrative working conditions. Staff is not exposed to adverse environmental conditions. Work is primarily sedentary in nature; there are no special physical demands.