Web/Digital Communications Manager

Base Pay Range $71,300 – $74,000 Organization Summary: AAUW (American Association of University Women) is the nation’s leading organization for equity in higher education and women’s economic empowerment. Founded in 1881 by women who defied society’s conventions by earning college degrees, AAUW has since worked to increase women’s access, opportunity, and equity in higher education through research, advocacy, and philanthropy of over $146 million, supporting thousands of women scholars. Learn more at aauw.org. Summary Description: Reporting to the Sr. Manager of Communications, the Web/Digital Communications Manager is responsible for managing and maintaining AAUW's website, executing digital campaigns, and overseeing various online communication channels. This role requires technical proficiency, strategic thinking, and creativity to effectively engage AAUW's target audience and drive organizational goals. The ideal candidate will have a strong background in WordPress website management, digital marketing, and data analytics. Email Marketing Manage AAUW's email marketing platform, Feathr, including copywriting, designing, scheduling, list management, and email delivery execution. Develop and implement efficient workflow processes, communications trackers and content calendars for email maintenance. Maintain implementation processes of Communication trackers for email delivery. Segment audiences for targeted communications and A/B test email content for optimization. Monitor deliverability, open rates, and engagement, and adjust strategies accordingly. Digital Campaign Management Lead integrated digital campaigns across web, email, and social media to advance organizational goals. Collaborate with staff within and outside of the Communications department to execute campaigns for AAUW events, webinars, and fundraising efforts, coordinating with external agencies or freelancers as needed. Use Adobe Creative Suite and Canva to create engaging multimedia content, including infographics, interactives, videos, emails, and PDFs. Leverage paid digital advertising (Google Ads, Facebook/Meta, LinkedIn, etc.) to support organizational goals. Website Management Oversee and optimize AAUW's WordPress website. Develop and implement efficient workflow processes and content calendars for website maintenance. Implement SEO practices in web content, staying updated on best industry practices, for search engines to improve visibility and organic traffic. Respond to requests from internal stakeholders for new/updating web content, implementing content development. Ensure website accessibility and mobile optimization. Lead website redesigns and/or migrations as needed, including vendor management and stakeholder engagement. Implement and monitor website security best practices. Web Metrics and Analytics Review & maintain Google Analytics to generate digital analytics reports for AAUW's website, social media platforms, and email marketing campaigns. Utilize GA4 metrics to assess performance, adapt content strategy and enhance audience targeting using data-driven insights to drive content strategy improvements. Compile monthly reports to measure and report digital metric outcomes. Establish KPIs for digital initiatives and provide actionable insights to inform strategy. Utilize data visualization tools (e.g., Google Data Studio, Tableau) for reporting. Additional Communications Support Support crisis communications and rapid response digital messaging. Stay current with digital trends and recommended new tools or platforms to enhance AAUW’s digital presence. Perform other duties as assigned. Qualifications Minimum Qualifications Bachelor’s degree in communications, marketing, digital media, or related field required; masters preferred. Minimum of 5 years of progressively responsible experience in digital media communications, preferably in a nonprofit or mission-driven organization. Advanced WordPress skills; experience with web accessibility and security including plugin management and troubleshooting. Proven success in developing website content optimized across mobile, social and online platforms, and managing digital communication efforts for an organization or media outlet. Experience with email and marketing automation platforms (e.g., Hubspot, Mailchimp; Feathr experience highly preferred). Familiarity with CRM systems (e.g., Salesforce, EveryAction) and integrating digital tools. Experience with paid digital advertising and social media management tools (e.g., Hootsuite, Sprout Social). Experience with A/B testing, conversion rate optimization, and audience segmentation. Understanding of UX/UI principles to enhance website usability and engagement. Experience creating web graphics, and multimedia content such as slideshows and interactive graphics; proficiency in Adobe Creative Suite and Canva for content creation. Experience with content management systems and responsive web design. Proficiency in HTML, CSS, and basic Javascript; experience with web accessibility standards (WCAG 2.1). Demonstrated ability to use Google Analytics (GA4) to analyze digital metrics into actionable recommendations. Knowledge of SEO best practices. Excellent writing and editing and visual storytelling abilities. Ability to write for diverse audiences and adapt tone/style for different platforms. Ability to lead digital transformation initiatives and train staff on new tools or processes. Excellent time, project-management and cross‑functional collaboration skills, including the ability to manage multiple projects simultaneously, with strong attention to detail, deadlines and familiarity with project management tools (e.g., Asana, Trello, Basecamp) a plus. Clear understanding and commitment to AAUW mission, goals, and objectives to ensure all digital communication align with the organization’s brand voice and visual identity. Compensation and Location The salary range for this position is $71,300 to $74,000 (commensurate with experience) and it is offered along with a competitive benefits package. The position is based in Washington, DC. This is an in‑office position with the option of working remotely up to three days per week. In keeping with AAUW's commitment to a safe working environment, AAUW may require selected candidates to submit proof of full vaccination against COVID-19 prior to extending a job offer. If a candidate has a qualifying medical condition that contraindicates a COVID‑19 vaccination, a medical exemption form should be requested from Human Resources. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing and Sales Industries Civic and Social Organizations #J-18808-Ljbffr