Director of Sales Marketing
4 weeks ago
JOB SUMMARY:
The Director of Sales and Marketing-Resort has direct oversight of sales and marketing operations for a full-service resort. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives. This individual will oversee operations of the hotel sales department including, but not limited to, direct sales, follow-up, sales administration, hiring of staff, training, managing and coaching. Additional responsibilities include sales and marketing budget, forecast, advertising, marketing and business plans for a full-service resort; manages within approved plans and budgets.
JOB DUTIES:
Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
Develop, recommend, implement and manage the division's annual budget and the advertising, public relations marketing and sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
Proactively conduct outside sales calls, conduct sales tours and entertain clients.
Understand the content reflected in contracts and how to negotiate terms therein.
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
Monitor production of all top accounts and evaluate trends within your market.
Adheres to Aimbridge Hospitalitys established regulations, company standards, sales standards and sales metrics related.
Comply with attainment of individual goals, as well as team goals and budgeted metrics.
Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
Develop a full working knowledge of the operations and policies of the hotel, including Sales, Food and Beverage, Front Office and Reservations.
Maintain strong visibility in local community and industry organizations.
Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management, providing training on a rotational basis.
Maintains professional working relationship and promote open lines of communication relationships to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
Travel on a weekly basis, as required.
Act, as directed, on behalf of the General Manager in his/her absence; performing any other duties, as requested by management.
EXPERIENCE:
At least 5 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 1 year of related experience; or a 2-year college degree and at least 2 years of related experience
Must possess experience with group sales.
Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
Must have thorough experience with professional selling skills: opening, probing, supporting, closing
Shows strong analytical skills and strategic vision in establishing appropriate sales deployment
Must be proficient in general computer knowledge especially Microsoft Office products
Must be able to work independently and simultaneously manage multiple tasks
Strong organization and presentation skills
Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability and ethnic backgrounds while solving complex problems and creating a productive sales team
Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
Must work well in stressful, high pressure situations; maintain composure and objectivity under pressure.
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