Sr. Marketing Manager, Product-Led Growth

Sr. Marketing Manager, Product-Led Growth Sortly is a simple, multi-device inventory management solution that enables thousands of SMBs and teams across iconic corporations, government entities, music bands, and sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star App Store ratings and an NPS greater than 55, we are profitable, financially independent, and primed to scale within our $20 B market. We are a fully remote‑first company with teams in four countries. OUR VALUES Real – we lead with authenticity, show transparency, and take accountability. Inspiring – we think big, empower others, and celebrate wins. Smart – we ask “why,” embrace a growth mindset, and drive decisions with data. Empathetic – we listen with humility, support others emotionally, and consider impact. About the Role As Sr. Marketing Manager, Product-Led Growth, you will be the strategic catalyst behind Sortly’s next phase of explosive growth, architecting and executing innovative strategies that unlock sustainable user acquisition, activation, retention, and expansion at scale. What You’ll Do Product‑Led Growth Strategy & Experimentation: Develop comprehensive PLG frameworks and rapid experimentation processes to test and scale growth opportunities across awareness, acquisition, activation, retention, expansion, and referral. Lifecycle Marketing: Create automated marketing campaigns and user flows leveraging in‑app messaging, push notifications, and email that drive engagement, reduce churn, and maximize customer lifetime value. Data‑Driven Optimization: Analyze user behavior, cohort performance, and growth metrics to identify bottlenecks and opportunities, translating insights into scalable product‑led growth strategies. Cross‑Functional Collaboration: Partner with product, engineering, and data teams to build growth features, measurement capabilities, and experimentation infrastructure. Performance Measurement: Establish comprehensive PLG measurement frameworks focused on sustainable, compounding growth metrics including activation rates, retention, and CAC/LTV optimization. What You Bring 5–7+ years of product‑led growth or lifecycle marketing experience with demonstrated success scaling user acquisition, activation, and retention in B2B SaaS environments. Proven track record of discovering and scaling growth channels and strategies such as in‑product virality, self‑serve conversion, and user‑driven adoption. Deep expertise in experimentation, advanced A/B testing methodologies, and product‑led growth principles. Strong background in lifecycle marketing, user onboarding optimization, and retention strategy. Advanced proficiency in analytics tools, experimentation platforms, and marketing technology stacks. Exceptional analytical and creative problem‑solving abilities with a talent for identifying growth opportunities across complex customer journeys. Growth mindset with insatiable curiosity about user behavior and market dynamics. Natural collaborator who can influence across product, engineering, and leadership teams. Experience in inventory management, asset tracking, or related B2B software solutions is strongly preferred. Why Join Sortly Opportunity to work with a passionate and dedicated team. A culture that fosters innovation, growth, and collaboration. Competitive salary and benefits package. Chance to make a significant impact on the future of inventory management. Annual off‑site retreats. Home office stipend. 401k match. Yearly learning and development reimbursement. Annual Salary: $140,000 – $190,000. The salary band is competitively benchmarked based on geographic location and is determined by market data specific to the individual’s location to ensure fairness and alignment with our compensation philosophy. #J-18808-Ljbffr