Sr. Manager of International New Market Development

2 weeks ago

salt lake city, United States Better Being Co. Full time

About Us

At Better Being we empower and inspire individuals to feel better and live healthier lives by providing the most trustworthy, pure, and innovative natural wellness solutions. If you thrive in a challenging work environment, surrounded by incredible team members who will help you grow and do your best work, Better Being is the right place for you. Come build with us and be part of an award-winning company that’s helping create meaningful and lasting change in the healthcare industry.

Job Summary

We are seeking a dynamic and experienced professional to join our International Sales & Operations team as the Sr. Manager of International New Market Development. The successful candidate will play a key role in identifying and expanding into new markets globally, in the vitamin, mineral, and supplement industry. This role will drive proactive outbound efforts to establish a strong presence in emerging regions and cultivate strategic partnerships that fuel long-term growth.

Essential Functions

  • Lead and execute business development strategies specifically targeting green-field opportunities in untapped international geographies, driving growth in previously un-developed markets.
  • Conduct in-depth market research, competitive analysis, and feasibility studies to identify and evaluate new markets with high growth potential for vitamins and supplements.
  • Develop and implement robust outbound strategies, including lead generation and outreach, to identify potential distributors and partners in new, uncharted territories.
  • Build and nurture relationships with key stakeholders, distributors, and partners in new and previously unexplored markets, working to establish the company’s footprint from the ground up.
  • Create comprehensive market entry and expansion plans for green-field projects, accounting for regulatory requirements, cultural nuances, and evolving market trends.
  • Collaborate with cross-functional teams (sales, marketing, regulatory, etc.) to ensure product offerings, pricing strategies, and go-to-market plans are optimized for brand-new markets with no prior business activity.
  • Drive negotiations for strategic partnerships and distribution agreements that will accelerate entry into previously undeveloped regions, securing a foothold in emerging markets.
  • Analyze financial metrics, market trends, and performance data to continuously refine business development strategies and identify new green-field growth opportunities.
  • Stay current with industry trends, emerging markets, and competitive landscapes to proactively identify fresh business opportunities in the global vitamins and supplements (VMS) sector.
  • Work closely with executive leadership to ensure international business development initiatives targeting new and untapped markets align with overall corporate objectives.

Job Qualifications

  • Bachelor’s degree in business, International Relations, or a related field; MBA preferred.
  • 5-7 years of global business development and/or outbound sales experience, with a focus on new market entry, ideally in the Vitamin, Mineral, and Supplement (VMS) industry.
  • Proven success in driving international business development through outbound prospecting, new market penetration, and strategic partnerships.
  • Strong understanding of regulatory frameworks, market dynamics, and cultural considerations in the global health and wellness sector.
  • Experience managing complex negotiations with global distributors and partners.
  • Exceptional skills in outbound lead generation, relationship-building, and closing high-value partnerships.
  • Strategic thinker with a demonstrated ability to create and execute outbound business development plans.
  • Proven leadership and management experience in a fast-paced, dynamic environment.
  • Proficient in financial analysis, forecasting, and business performance evaluation.
  • Excellent communication skills, both written and verbal, with the ability to influence stakeholders at all levels.
  • Ability to travel internationally on a regular basis.
  • Business language fluency or working ability in a second language – French, Danish, Arabic, Romanian, Korean, or Japanese, is strongly preferred.

Physical Requirements

  • While performing the duties of this job, the employee is occasionally required to stand, walk, sit, talk and hear.
  • Employee must exert up to 30 lbs. of force occasionally, and/or up to 10 lbs. of force frequently, and/or a negligible amount of force constantly to move objects.

Our Benefits

Join our team and enjoy a comprehensive package of competitive benefits and perks designed to support your well-being and professional growth. Our offerings include:

  • Access to our Employee Health Clinic for your medical needs.
  • Comprehensive Medical, Dental, and Vision Insurance coverage.
  • Participation in our Family First Program, emphasizing work-life balance.
  • 401(K) plan with generous employer match to help you plan for the future.
  • Educational Reimbursement opportunities to support your continued learning and development.
  • Wellness Incentives to promote a healthy lifestyle.
  • Substantial product discounts, because we value our team members as customers too.
  • Generous Paid Time Off and Paid Holidays, ensuring you have time to rest and recharge.


For more information, check out our website Better Being Careers and join us in experiencing a workplace where your well-being and success are our top priorities.


This description is not intended to be an exhaustive list of responsibilities and qualifications. The position, duties, and qualifications are subject to change at any time.


We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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