Senior Manager of Marketing

2 weeks ago

California, United States New England Society of Association Executives Full time

The Senior Manager of Marketing and Communications serves as the lead marketing and communications professional guided by the Executive Director. This is a contract (1099), fully remote position and requires flexibility and travel. The Association is in the events and hospitality industry. Essential Responsibilities The Senior Manager is responsible for integrated marketing & communications, the brand experience, event promotion, messaging development, visual identity maintenance and application, public relations communications and multi-channel communication and management. This is a hands‑on role for someone who enjoys innovative and strategic thinking. It’s ideal for a professional who takes pride in being dependable, organized, and communicative. Works closely and collaboratively with all internal stakeholders. Marketing & Communications Design and execute integrated marketing campaigns promoting membership, events, and resources Create visuals and content using Canva, Adobe Creative Suite, and similar tools Develop and execute marketing communications plan that prioritizes audiences, identifies outcomes and measures success Drive marketing efforts for membership, annual conference and overall marketing initiatives Management of communication team’s deliverables (e.g. annual reports, marketing collateral, etc.), including developing an editorial calendar and drafting and reviewing content for communications materials Sponsorship & Development Responsible for managing the exhibit sales & creating convention sponsorship packages; identifying, fostering, & developing leads & prospects; & providing account management to sponsors Public/Media Relations Create and manage the development of media responses working collaboratively with other team members Serve as the liaison as needed with the media Collaborate on crisis communications planning to identify areas of vulnerability and proactively prepare for responses to emerging and/or potential crises #J-18808-Ljbffr

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