Senior Product Marketing Manager

Get AI-powered advice on this job and more exclusive features.Direct message the job poster from Sirio PharmaHR strategist with a proven track record in talent acquisitionSIRIO is global leader in CDMO for dietary supplements, specializing in the development and production of high-quality products such as softgels, gummies, tablets, various probiotic delivery forms, functional beverages, and much more. Excellence and innovation drive us; therefore, we continuously invest in research and development, new technologies, and services.We are proud that our customers are among the most successful companies in the consumer health market and that our products are found in numerous brands. We continuously evolve to serve our business clients long-term with innovative and health-promoting products.About the RoleThe Senior Product Marketing Manager position is to accelerate the localization of our U.S. consumer business. This role is critical in establishing a robust consumer insights system, defining product strategies tailored to local needs, and driving omnichannel marketing execution. You will lead the end-to-end product development lifecycle, from opportunity identification to go-to-market strategy, ensuring our products resonate deeply with US consumers.To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential job functions. Essential job functions and duties include, but are not limited to:ResponsibilitiesConsumer Insights & Product Strategy: Establish and manage a consumer insights system to uncover unmet needs and market opportunities.Consumer Insights & Product Strategy: Analyze market data and consumer behavior to identify high-potential categories and define product roadmaps.Product Development Lifecycle: Translate insights into actionable product definitions and lead the full development process.Product Development Lifecycle: Own the 4P strategy (Product, Price, Place, Promotion) for each product launch.Research & Validation: Design and implement consumer research plans throughout the product lifecycle.Research & Validation: Collaborate with research partners to ensure findings are actionable and integrated into product decisions.Cross-Functional Collaboration: Work closely with brand, e-commerce, and project management teams to ensure successful product launches.Cross-Functional Collaboration: Coordinate marketing, sales operations, and inventory planning to optimize performance.Cross-Functional Collaboration: Travel as necessary for client meetings, trade shows, and team coordination.QualificationsMinimum 5 years of experience as a Product Manager in consumer goods; FMCG experience preferred.Proven track record in leading or participating in consumer research initiatives.SkillsDeep understanding of product development processes.Strong grasp of 4P marketing methodology and practical application.Familiarity with consumer research logic and tools.Sharp intuition for consumer psychology and behavior.Excellent communication, coordination, and learning abilities.Optimistic, detail-oriented, and resilient under pressure.Self-driven, collaborative, and comfortable working across time zones.Additional InformationAt SIRIO we believe in the power of people and the limitless potential of their talents. Our commitment to fostering talent is at the heart of everything we do. We are dedicated to creating an inclusive and diverse workplace that values and celebrates the unique strengths of each individual. Our passion for people development drives us to provide a supportive and innovative environment where you can grow both personally and professionally. Join us on our journey to excellence, where diversity is embraced, and talent is nurtured. Explore the exciting career opportunities that await you here and become a part of a team that thrives on the rich tapestry of human potential.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and Product ManagementIndustriesRetail Pharmacies and Personal Care Product ManufacturingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr