Head of Integrated Product Marketing

1 week ago

Brooklyn, United States Philo Full time
Philo is seeking an experienced Head of Integrated Product Marketing to join our passionate marketing team. This role will lead and drive the strategy for integrated product marketing, ensuring our products deliver maximum value to our audience while increasing lifetime value.

You will be responsible for collaborating with our "goal based" product teams, overseeing go-to-market execution, and working closely with brand, growth, and lifecycle to build a world class customer journey. Your leadership will help elevate Philo's product offerings while ensuring subscriber satisfaction and engagement across all touch points.

Essential Functions & Responsibilities
  • Develop a comprehensive marketing strategy that aligns with Philo's business goals across our free, core subscription, and premium upgrade businesses.
  • Oversee go-to-market strategy for our programmatic advertising business (B2B).
  • Steward efforts to define durable customer segments by leveraging deep customer insights to inform product development and engagement strategies. Use qualitative and quantitative data to understand customer behaviors, pain points, competitive landscape and preferences throughout the customer journey.
  • Collaborate with product management, engineering, marketing, and data teams to refine product positioning, value propositions, features, and messaging tailored to different customer segments.
  • Drive cross-functional initiatives with an emphasis on improving overall lifetime value (LTV).
  • Ensure successful product launches, orchestrating go-to-market execution for new features and enhancements.
  • Establish and monitor key metrics for initiatives with core focus on continuous optimization.
  • Inform potential strategic partnerships and own relevant marketing execution.
  • Manage a small product marketing team, providing direction on messaging, targeting, and tactics informed by customer data trends.
Requirements
  • 8+ years of experience in product marketing or related roles in the consumer product or media industry.
  • Proven track record of developing go-to-market strategies across products, particularly in a direct-to-consumer or ecommerce environment.
  • Highly analytical with a data-driven mindset, and a strong focus on developing customer insights that lead to business results (experience with business intelligence tools and/or SQL a plus).
  • Strong leadership skills with experience managing and developing high-performing teams.
  • Experience collaborating with cross-functional stakeholders including product, data science, marketing, engineering, and business teams.
  • Exceptional communication, presentation, and storytelling skills with the ability to engage senior leadership and external partners.
  • Proven ability to balance strategic vision with hands-on execution, ensuring timely delivery of key initiatives and outcomes.
  • Passionate about technology and committed to delivering world-class experiences for customers.
More about Philo

At Philo, we're a company that puts people first-both our subscribers and our team. Our philosophy is to empower our colleagues to do their best work while supporting each other in pursuing shared goals. We value pragmatism, pride in our work, and passion. Transparency and openness are fundamental to our company culture. We are committed to diversity and inclusion as we grow the Philo team and shape the future of TV. We believe that a diverse set of voices and perspectives on our team enables us to innovate faster and create the best experience for our subscribers.

Philo offers access to top-rated networks, including AMC, BET, CMT, Comedy Central, Discovery, Food Network, Hallmark, HGTV, History, Investigation Discovery, Lifetime, MTV, Nickelodeon, OWN, VH1, WE tv, and more, along with groundbreaking originals and blockbuster movies included with AMC+. Our service also includes 80+ free channels and premium add-ons like STARZ and MGM+.

Our extensive library boasts over 75,000 titles, and our unlimited DVR allows users to save their favorite shows and movies for up to a year, skipping ads for a seamless viewing experience. Stream on up to three devices simultaneously, whether on your phone, tablet, laptop, or TV using Roku, Apple TV, Fire TV, Samsung TV, Android TV, Vizio TV, or Chromecast.

Philo is headquartered in San Francisco, with offices in New York and Cambridge, MA. Our leadership team includes a co-founder of Facebook and alums from Meraki and HBO, backed by NEA and industry partners like Discovery, Viacom, AMC, and A&E.

Join us at Philo and be part of a team that's shaping the future of TV

Status: Full-time
Location: San Francisco, CA, Brooklyn, NY or remote
Compensation: Includes annual salary between $170K - $250K depending on experience and location, company stock options and health benefits

We value a diverse and inclusive workplace and we welcome people of different backgrounds, experiences, skills, and perspectives. Philo is an equal opportunity employer. We believe that everyone does their best work when they are supported by each other and the company, and we offer a generous set of benefits to make sure the Philo team is happy and healthy. Here is a sampling of the benefits we offer our team:
  • Full health, dental and vision coverage for you and your family
  • 401(k) plan with employer contributions (we match 100% of deferrals up to 3% of pay and 50% of the next 2% of pay)
  • Flexible working hours
  • Up to 20 weeks of fully paid parental leave
  • Unlimited paid time off for vacation and sick leave
  • $2,000 annual vacation bonus (we pay you to take a two week vacation)
  • $5,250 annually for professional development and educational assistance
  • $1,250 annual home office + TV stipend during first year of employment ($250 annually thereafter)
  • $500/month ($6,000/year) bonus for employees who commit to working at least 3 days per week in our offices, plus generous commuter benefits ($315/month towards transit, rideshare, bike rental, or parking at our HQ office in San Francisco)
  • Free Gympass subscription - an all-in-one corporate benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps
  • Dog-friendly office
  • And much more

For California Residents: Philo's CCPA Notice at Collection - Employees, Applicants, Owners, Directors, Officers and Contractors

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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