Vice President Marketing Hard Rock Cafe

Overview Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned / licensed or managed Rock Shops, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook retail platform. Beginning with an Eric Clapton guitar, Hard Rock owns the worlds largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces displayed at its locations. The 2022 Hard Rock Hotels were honored as the number one brand in Outstanding Guest Satisfaction for the second year in a row among Upper Upscale Hotels in the J.D. Powers North America Hotel Guest Satisfaction Study. This designation is the fourth consecutive year the iconic brand has been among the top brands in this category. HRI is the first privately‑owned gaming company designated U.S. Best Managed Company by Deloitte Private and the Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes Best Employers for Women, Diversity and New Grads and a Top Large Employer in Travel & Leisure. Gaming and Entertainment 2021 Hard Rock Hotels & Casinos received first‑place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. For more information on Hard Rock International visit HardRock.com. Responsibilities Vice President Marketing - Hard Rock Cafe This role is one of the most critical positions within the organization, fostering a powerful public image and reputation for the company and its products. Oversee the strategic development direction and implementation of all sales and marketing activities for Hard Rock Cafe and its brand extensions. Relentless focus on building this ubiquitous brand and on the strategies and programs necessary to nurture and build it. Serves as the brand leader and ensures that all company activities are brand‑centric in nature and consistent with the overall marketing strategy. This individual will bring the voice of the guest to the table. Reporting Structure: Position Title : Vice President Marketing – Hard Rock Cafe Reporting To : Senior Vice President Marketing & Brand Partnerships Direct Reports : Director of Marketing; Director of Digital Marketing Responsible for the Café and Rock Shop guest experience including: Café Brand Health Strategy – Consumer Research and Insights Café Brand Sales and Marketing Strategy Café Public Relations Strategy and agency management Café Media and Advertising Strategy and agency management Café Marketing Calendar and Activations Café Digital Marketing Strategy Marketing Retail Essential Functions: Brand Strategy – Define, articulate and drive the development of Hard Rock International sales, marketing and branding strategies within the context of the Café division global business strategies. Develop strategic short‑term and long‑term marketing plans for the café division and for each segment of the business. Identify and exploit cross‑promotional opportunities to enhance brand awareness, trial, repeat visitation and relevancy. Marketing & Creative Services – Develop and maintain a structurally efficient marketing organization; select, develop, motivate and evaluate creative subordinates. Foster a team‑oriented environment. Oversee the public relations, advertising and overall communications for the café division. Serve as the key liaison between the café division and the trade and consumer press; manage all advertising and public relations agency relationships. Support marketing campaigns and materials that complement and enhance sales and marketing efforts to consumers. Supervise the preparation and administration of marketing budgets in accordance with corporate guidelines and establish and monitor sales and marketing policies and procedures; serve as a key advisor, decision‑maker and member of the senior management team. Supervise the development of all collateral materials including promotional pieces, press kits and provide creative input and direction when necessary. Research & Development – Manage the consumer research and development efforts to ensure products and offerings align with the brand strategy and reflect our image while achieving positive financial results. Liaise and support the café operations senior executive team leaders in operations, franchise, food & beverage design & construction, merchandise, retail, e‑commerce and licensing to coordinate execution and launch of the highest quality products. Continuously challenge the status quo in the offerings to our guests. General Functions – Drive incremental, accountable for positive P&L results and increased sales. Oversee public relations, advertising and overall corporate communications for marketing cafés. Develop strategic short‑term and long‑term marketing plans for the café division. Troubleshoot marketing activities; anticipate, identify and form solutions to problems that may arise. Develop marketing campaigns and materials that complement and enhance marketing efforts to consumers. Serve as the key liaison between the company and the trade and consumer press; manage all advertising and public relations agency relationships and coordinate press releases. Supervise the preparation and administration of marketing budgets in accordance with corporate guidelines and establish and monitor marketing policies and procedures; serve as a key advisor, decision‑maker and member of the senior management team. Supervise the development of all collateral materials including promotional pieces, press kits; provide creative input and direction when necessary. Develop and maintain a structurally efficient sales and marketing organization; select, develop, motivate and elevate creative subordinates. Foster a team‑oriented environment. Non‑essential Functions & Core Competencies: Coordinate operations between departments. Teach, coach and document employees who fail to meet standards to maintain a high‑quality workforce. Present a professional image to employees, guests, clients, owners and investors. Attend client functions and designated parties to provide support, ensure guest satisfaction and promote future business. Build business/market share by thinking of new ways to promote the company and by participating in local events to increase sales and develop and maintain positive relationships within the business and social community. Spearhead annual philanthropic initiatives. Work as a team helping all employees complete the required activities that ensure we blow away guest expectations. Maintain low staff turnover rate and high morale. Operate ethically to protect the image of Hard Rock. Utilize programs designed to help save the planet. Apply breadth & depth of knowledge – must know and apply advanced concepts, practices and procedures. Act as an advisor to top management or recognized authority over one or more departments; professional/technical qualifications and extensive experience within the function is required. Plan and organize long‑term plans that address corporate issues to meet strategic business goals. Make decisions with major long‑term implications for the organization requiring judgment where risks are high and advice is limited. Business awareness & initiative – stress the need for the business to achieve pre‑eminence in its market and stay ahead of competitors by seizing opportunities and launching major company‑wide initiatives that improve the organization’s market position. Contacts involve establishing and maintaining relationships of major long‑term significance to the company, requiring high levels of persuasion and negotiation skills. Create a climate of continuous improvement to ensure the organization has the people to meet its future needs. Financial accountability – contribute to the company’s overall budget and determine and change financial priorities in line with financial business and organizational objectives. Positive impact scope to make major performance impact regarding many significant company objectives and results with significant effect inside and outside the company; exert major influence on overall direction of the company as well as its results. Qualifications 10 years of well‑trained, disciplined marketing and brand building experience in consumer products and differentiated guest experiences. Proven professional accomplishments with a well‑branded organization. Career progression through increasingly responsible staff and management positions in marketing ultimately presiding over a complete sales and marketing function. Proven exposure to and experience with disciplined branding techniques and a track record of initiating ideas and seeing them through execution. Contributed to increased revenues of products or services through unique sales and marketing efforts. Experience building a business through creative partnerships. Possess the financial acumen to identify creative opportunities for the brand and to seek and negotiate investment from external sources as opposed to internal financial backing. Ability to persuade and sell ideas up, down and across the organization. Energetic, resourceful, hands‑on executive who operates effectively with minimum direction and pursues objectives relentlessly. Has a positive, upbeat attitude and is passionate about their business and organization. Language Skills Must possess strong communication and listening skills – excellent speaking, reading and writing. Comprehend and use technical or professional language either written or spoken to communicate complex ideas. Ability to effectively present information in one‑on‑one and small‑group situations to customers, clients and other employees. Multiple language abilities a plus; fluency in English required. Physical Demands Ability to move throughout the corporate office and cafes during visits (standing, walking, kneeling, bending) for extended periods. Ability to sit for extended periods. Ability to make repetitive movements of the arms, hands and wrists. Ability to express or exchange ideas verbally and perceive sound by ear. Manual dexterity, hand‑eye coordination and ability to work with hand above shoulders. Ability to occasionally, regularly or frequently move objects (lift, push, pull, balance, carry) up to 10 pounds. Ability to turn or twist body parts in a circular motion. Ability to tolerate exposure to heat, cold, chemicals and loud/noisy environments. Ability to travel via auto or airplane for long periods. Additional Details Hard Rock International is an equal‑opportunity employer. We live our motto LOVE ALL SERVE ALL and strive to foster an inclusive workplace culture for every team member. Hard Rock welcomes and encourages applications from people with disabilities. Consistent with the Americans with Disabilities Act (ADA) it is the policy of Hard Rock to provide reasonable accommodation when requested by a qualified applicant or employee with a disability unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact a member of our Human Resources team. Disclaimer While this is intended to be an accurate reflection of the current job, the company reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments). Key Skills Digital Marketing Performance Marketing B2B Sales Marketing SAAS Growing Experience Pardot Attribution Modeling Marketing Automation Customer Segmentation Martech Lead Generation #J-18808-Ljbffr