Technical Sales Representative

3 weeks ago


milwaukee, United States Chemetall Full time

Company Description

BASF/Chemetall, is the Surface Treatment global business unit of BASF’s Coatings division, operating under the Chemetall brand, and a leading supplier of applied surface treatments worldwide.


At BASF/Chemetall, we develop and manufacture tailor-made technology and system solutions for applied surface technology. Our products protect metals from corrosion, facilitate forming and treatment, prepare parts optimally for the painting process and ensure excellent coating adhesion. Our technologies and products are used in a variety of industries and end markets such as automotive, aerospace, aluminum finishing and metal forming.


The chemical treatment of metal surfaces is BASF/Chemetall core competence. The focus of our worldwide activities is on the development and implementation of customized technology and system solutions for surface treatment.



Where the Chemistry Happens:


This position represents the Company by contacting established and prospective customers in an assigned territory for the purpose of selling Chemetall surface treatment chemicals. This individual will provide complete sales and service which ensures safe quality product performance while maximizing profitability within their assigned territory.


This position will cover Southern Wisconsin (Madison to Milwaukee) and Northern Illinois (Chicago to Rockford).


This position offers a company car, laptop, phone, and all travel expenses covered by the company; travel can be anywhere from 50-60%.



Formula for Success:


Sales Analysis and Planning

  • Understands the business activities of accounts in the territory and applies knowledge of the customer’s internal operation to tailor sales presentations and sales proposals to the account’s specific needs.
  • Manages territory profitability by reviewing territory compensation margins, providing margin improvement by product selection and optimum pricing. Assures that technology provided within the territory strengthens the company’s competitive position within the accounts.
  • Plans a weekly itinerary of calls to allocate time effectively and to ensure proper territory coverage by industry, geography and account potential.


Sales Execution

  • Calls on established and prospective customers, determines their needs, and sells appropriate products to markets, targeted by the business units of the company.
  • Makes proper number of calls per day based on territory requirements.
  • Must be able to physically service and call on existing and prospective customers.
  • Selects the process and the right material to solve customer cleaning, sanitation or surface treatment problems.
  • Makes sales presentations, both orally and in written.
  • Answers customers questions concerning product use.
  • Provide pricing quotes price and delivery policy within established limits, subject to approval.
  • Attains sales plan by securing new customers, increasing sales to current customers and renewing orders.


Customer Service

  • Works closely with customers focusing on building strong business relationships.
  • Maintains contacts with customers in relation to their service requirements.
  • Provides information on new products, methods, techniques and other general information such as safety and disposal.
  • Trains customers and insures proper and safe use of Chemetall materials.
  • Communications and Records
  • Maintains records of the activities in the territory as required by management and those records necessary for successful performance.
  • Reports competitive activities that impact sales in the territory.
  • Prepares and submits call reports, exception reports, and in-plant service reports, as required.
  • Forwards reports to appropriate business unit for inclusion into customer’s file.


Sales Support Activities

  • Improves technical knowledge of Chemetall materials through self-study and participation in professional societies.
  • Participates in team selling activities in cooperation with other TSR’s, technical support personnel and application engineers.
  • Requests samples according to company policy.
  • Exercises proper caution in handling company materials and equipment.
  • Operates automobile (company car) safely and maintains it proper operating condition.


Ingredients for Success:

  • BS Degree in Chemistry, Chemical Engineering, Engineering, or Business is preferred.
  • Minimum of 2 years of relatable experience is required.
  • B2B/outside industrial sales experience, in specialty chemical sales (surface treatment-paint pretreatments, wastewater treatments, metalworking fluids, etc.) preferred.
  • Ability to make sales presentations and follow up with written proposals and manage customer contracts.
  • Well organized with sales planning.
  • Managing customer accounts within your assigned territory.
  • Customer acquisition mentality for new customer acquisition and continuous up-/cross-selling opportunities (customer support/account management)
  • Build and strengthen customer relationships.
  • Technical consulting capabilities regarding products and processes; will learn and understand Chemetall product portfolio.
  • Strong business acumen.
  • Excellent communication skills, both written and verbal.
  • Travel for this position can be up to 50-60%, with occasional overnight travel within your territory.
  • Valid driver's license in good standing since a company car will be provided.



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