Director, Product Marketing

3 days ago

New York, New York, United States Nécessaire, Inc. Full time $140,000 - $165,000 per year

Director, Product Marketing

Location: New York, New York

Salary Range: $140,000 - $165,000

The Role

Nécessaire is seeking a Director, Product Marketing to help define how our products come alive in the market. You'll sit at the intersection of marketing, commercial channels, and product—and will be responsible for turning product features and formulations into differentiated, desire-driven positioning, driving launches, and growth strategies.

As a key part of the marketing team, you will partner closely with product development to define target audiences, positioning, packaging claims, channel strategies, and go-to-market plans. Success in this role requires a deep understanding of the beauty category and consumer, strong storytelling skills, and cross-functional influence.

This is a pivotal role in shaping perception, adoption, and growth of our product portfolio—fine-tuning what makes each product unique and valuable, and ensuring that consumers, channels, and internal teams understand and embrace it. You'll be a trusted peer to creative, digital, and brand leads—and your work will directly impact brand equity and business metrics.

This role reports to the SVP, Marketing and is based in New York, NY

WHAT YOU'LL DO
Positioning & Roadmap

  • Develop product positioning, claims, differential benefits, and messaging frameworks.
  • Segment audiences and define target consumer profiles, use cases, and jobs-to-be-done.
  • Monitor competitive activity, market trends, consumer insights, and gaps—surface opportunities or threats.
  • Use consumer feedback, reviews, and data to refine future product ideas and roadmap inputs.
  • Work with leaders to set the portfolio strategy—what to prioritize, retire, expand, or explore.

Go-to-Market & Launch Management

  • Coordinate integrated launch plans: channel rollout, support assets, marketing campaigns, sales enablement, education.
  • Define launch briefs: product copy, benefit hierarchy, claims, packaging narratives, visuals.
  • Align cross-functional teams (creative, digital, PR, operations, retail) to timelines and deliverables.
  • Lead post-launch assessments: adoption, feedback, learnings, and optimization.

Channel Enablement & Messaging

  • Tailor messaging for different channels (DTC, Amazon, retail partners, etc.) while preserving brand consistency.
  • Equip sales, channel, and retail teams with product stories, training, and sales enablement tools.
  • Oversee content (site copy, page features, A+ content, descriptions) to support product narratives.

WHAT YOU BRING

  • 6-10 years in marketing at a skincare or body care brand specifically focused on product marketing
  • A portfolio or track record showing strong positioning decisions, storytelling, and launch execution.
  • Excellent cross-functional collaboration skills—able to influence without authority.
  • Analytical mindset and comfort working with data to guide decisions.
  • Strong narrative, presentation, and writing skills—comfortable distilling complex ideas into simple stories.
  • Ability to manage multiple launches and priorities in a fast-paced, resource-constrained start up environment.
  • A passion for beauty, formulation nuances, consumer behavior, and inspiring brand expression.

About Nécessaire

Nécessaire

believes in less, but better.

At

Nécessaire

we design personal care – The Necessary () – that supports our health and wellness. We use our business to make a positive environmental impact everywhere we can. Necessaire is a Certified B Corp, Certified Climate Neutral, Certified Plastic Neutral, How2Recycle Verified and a 1% For The Planet Member.

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