Personalization Manager

3 weeks ago

Galena Park, United States Sysco Full time
Job Summary:
Sysco’s Personalization team is driving the evolution of how we engage with our customers to enable their success and drive growth. Delivering a truly personalized experience requires blending the best of our people with new technologies grounded in insights and advanced analytics. We strive to ensure the right product, the right offer, and the right message, at the right time in every touchpoint with our customers.

The Manager, Personalization will be a key member of the team in Sysco’s customer-first evolution, which is enabled by advanced analytics and a digital transformation. This candidate will help build new capabilities to drive personalization, demand generation, and customer centered growth strategies through both in person & digital channels, with measurable financial impacts in the business.

The Manager, Personalization will be responsible for driving implementation of Sysco’s Personalization capabilities related to the customer lifecycle, taking the lead on discrete use case(s) and providing analytical support.

This person should have a cross-section of skills spanning strategy, sales, technology, consumer insights and analytics and be an innovative, data-driven leader. They will work with a cross functional team to execute, test and learn, working closely with program leadership, functional teams (e.g., sales, merchandising, pricing), technology teams, and business units.

​Duties and Responsibilities:
Development of personalization use case(s):
Support the definition of the approach and guide the design of personalization tactics for use case(s) associated with one of the customer life cycle stages
Create a simplified, intuitive journey for our customers across all channels (digital & in-person) for select use case(s) working with the channel activation team
Lead analytical, hypothesis driven approach to generating value from personalization use case(s)
Manage use cases across the full development lifecycle, including ongoing enhancement & refinement
Work with cross-functional business teams (including the field organization), Data Science, and Business Technology teams to ensure that personalization use cases are effectively developed, scaled, and optimized
Build learning agendas, analyze results, and integrate findings into the organization for on-going execution and refinement

Measurement, tracking, dashboarding:
Develop and build metrics and tracking to ensure value is captured from all use cases being developed and deployed
Design & develop appropriate mechanisms for tracking & performance management (e.g., Tableau dashboards, reports)
Build both internal and field-facing dashboards and reports, leveraging Tableau, Salesforce, and other internal reporting tools to:Enable tracking and performance management of owned use case(s)
Support sales processes & end user enablement
Drive operational cadences associated for the use case(s)

Team management & coaching:
Work with a cross-functional team of analysts, business SMEs, and technical resources to deliver use impact
Manage associate and business partner resources on completing use case requirements & dashboarding associated with a use case
Drive new ways of working, in a truly cross-functional and agile way, across various teams in the organization

Education Required:
Bachelors in an analytical field (e.g., Business, Economics, Engineering)

Education Preferred:
MBA or other advanced degree from a top tier educational institution

Experience Required:
3+ years in a corporate setting or leading professional services company in an analytical or strategic role such as Personalization, Strategy, Insights, or Product management

Experience Preferred:
5+ years in a corporate setting or leading professional services company in an analytical or strategic role such as Personalization, Strategy, Insights, or Product management
Wholesale distribution, retail / ecommerce, or CPG experience helpful

Technical Skills and Abilities:
Familiarity with digital technologies and data elements & sources
Understanding of business value drivers and corresponding business impact
Ability to problem solve in a structured and logical framework that encompasses problem statement definition, data analysis, and insights and recommendations
Ability to work in a collaborative work environment that enables a cross-functional team with various backgrounds and capabilities to execute at a high-level
Strong verbal, written, and interpersonal skills; comfort interfacing with both technical and management teams
Experience working in an agile team environment

Language Requirements:
English

Physical Demands:
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job.

Travel Requirements:
0-25%

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