Head of Growth

4 weeks ago

Los Angeles, United States Open Full time

ROLE

Open is seeking a Head of Growth to own acquisition and retention. The ideal candidate is a creative, analytical, results-driven leader with the ability to work across performance marketing, lifecycle, and product.

LOCATION: Venice, CA (Hybrid)

ABOUT OPEN

Be present, together.

Our mission is three simple words. Open is a modern studio designing a new way to practice wellbeing, both through our app and in-person studio. We combine our hybrid methodology with a social and engaging platform to make mindfulness achievable for all. We engage the senses with music, sound, breath, and movement to create inspiring and meaningful shared experiences. Design-oriented and inspired by art, we envision a world where everyone, everywhere, Opens every day.

Based in Venice, our team is committed to creating a driven and diverse company with ambitious people from many backgrounds. We look for people with a strong sense of exceptional products, a keen eye for detail, and an aptitude for innovation. Most importantly, we're excited to hire people who are enthusiastic about working with a dynamic team to build the future of wellness.

We're currently focused on scaling our app, launching new physical studios and continuing to be an industry trailblazer.

Open is VC-backed. Supporters include Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Ben Rubin (Houseparty), and more.

WHAT YOU'LL DO

* Strategic Leadership: Develop and execute a comprehensive performance marketing strategy to drive user acquisition, engagement, and retention.
* Channel Management: Oversee marketing efforts across various channels, including but not limited to: (1) Paid digital advertising (across Facebook/Instagram, Google, LinkedIn, TikTok), (2) Organic social media platforms (Instagram, Facebook, Twitter, LinkedIn), (3) Content marketing and SEO, (4) Email marketing campaigns, (5) Affiliate and partnership marketing, (6) Influencer collaborations
* Reporting: Provide regular reports to the executive team on campaign performance, insights, and strategic recommendations to maximize Open's future growth.
* Analytics and Optimization: Utilize analytics tools to monitor and analyze campaign performance. Make data-driven decisions to optimize campaigns for maximum ROI and efficiency.
* Budget Management: Manage the marketing budget effectively, allocating resources to various channels based on performance and potential.
* Creative Campaign Development: Collaborate with the creative team to develop impactful marketing campaigns that resonate with our target audience.
* Cross-Functional Collaboration: Work closely with product, sales, and content teams to ensure alignment of marketing strategies with company goals.
* Market Research: Conduct thorough market research to understand industry trends, competitor strategies, and customer preferences.

WHAT YOU (IDEALLY) BRING

* A strong background in Growth / Performance Marketing with 5-7+ years of experience (1-2 years in leadership)
* Proven track record of developing and executing successful growth marketing strategies in consumer industries
* Excellent communication and collaboration skills
* Exceptional analytical skills, with proficiency in utilizing data to drive decision-making and marketing optimization
* Strong understanding of marketing analytics tools (e.g., Facebook Ads Manager, Google Analytics, Klaviyo)
* Experience managing large budgets effectively and delivering positive ROI
* Leadership qualities that inspire team collaboration, innovation, and excellence
* Ability to work in a fast-paced, startup environment
* Passion for mindfulness and wellness

BENEFITS

* Autonomy, Ownership, Equity
* Healthcare (health, dental, vision)
* Flexible PTO
* Access to all Open classes (in-person & virtually)

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