Consultant

If you are interested in applying for this job, please make sure you meet the following requirements as listed below.Job Title: Consultant Location: NY, NY or Bridgewater, NJ, or Cary, NC Pay Rate: $80 Per Hour Essential Skills and Experience: 1-3 years of expertise in marketing 3-5 years of Data Analysis experience 1-3 years of Power BI experience Advanced Excel skillset/experience Strongly Preferred: Adobe Analytics experience This role sits within the Global Brand & Marketing Performance Marketing Analytics team and is an essential member supporting program governance and performance as we move to marketing automation leveraging a customer data platform. This individual will collaborate with key stakeholders on the product team, Sales, digital design, and Marketing Channels owners to ensure that the growth and engagement marketing efforts are designed and implemented to drive key business OKRs. Key Responsibilities: Partner closely with Product Owners, Marketing Ops Channel Owners, Sales, Digital Designers, Technology, Engagement, Growth, and Activation partners as the Data Lead for their assigned Line of Business. End to end responsibility for Data related tasks in marketing execution. Provide Strategic Data Leadership to assigned business groups. Influence business partners to adopt best practices for measurement. Uncover and validate meaningful data from around the organization, and integrate it into reporting and insights. Drive a cross-team culture of data-driven decision making. Audience Definition: Define and create targeted audiences. Partner with Customer Insights to define meaningful and testable audiences. Establish the data needs for proper segmentation within our MarTech Universe. Partner with Marketing Data Engineering to create connections between key business data and our Marketing Data Environment. Key understanding of the data implications of working with modern marketing technology, such as Adobe Analytics, Salesforce, Marketo, 6Sense, PathFactory, PowerBI. Provide clear paths for data connection to business outcomes and objectives. Learning Agenda, Test Design, and Measurement. Campaign Reporting, Analysis, and Insight Generation. Identify best performing, most-valuable audience types based on lead source and work with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunities. Essential Business Experience and Technical Skills: 1-3 years of expertise in marketing 3-5 years of skills in Data Acquisition 3-5 years of Data Analysis experience 3-5 years of professional experience in a digital, product or finance role Works well within a team and ability to navigate matrixed organizations. xhuatnn 3 years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service 1-3 years professional experience with a CRM, such as or Microsoft Dynamics 1-3 years data visualization experience for creation of dashboards Adept data presentation skills through use of dashboards, and Excel, PowerPoint Proven track record of improving customer journeys and acquisition funnels in other organizations Deeply understands analytics, marketing metrics, statistics, and financial metrics Simplify complex data into easy-to-understand information and communicate findings across various levels of an organization Be a driver of data-driven decision making Hard working, multi-tasker who enjoys taking ownership of projects Strong interpersonal and communications skills (verbal and written) with ability to take a consultative approach when working cross-functionally Excellent project management skills and commitment to deadlines, processes, and policies Preferred: Experience with Azure data lake and big data platforms Experience with database tools (MySQL, SQL Server) Experience with Statistical tools (such as R, SAS, Python) and techniques e.g. segmentation, regression modeling and customer lifetime value Demonstrable knowledge of analytics platforms and business intelligence tools Prior experience with Alteryx, or similar data automation platform. Attitudinal and Social Media measurement tools (Medallia, Sprinklr, etc.) Web analytics and testing tools (Adobe Analytics, Customer Journey Analytics Adobe Target, Google Analytics) Ad server experience (Google Ad Manager, OpenX)