Assistant Media Planner, Media Strategy
3 weeks ago
We're RPA: an independent advertising agency that puts People First. It's a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You'll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and - we hope - stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates' lives and career growth.
Who You'll Be Collaborating With
Every day, you'll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Trust me, this team loves what they do, and more importantly, they love who they work with.
And if you so happen to be a Swiftie, it wouldn't hurt to mention your favorite Era on the call.
Job Summary
RPA is seeking an Assistant Media Planner to join the Red Lobster and Pocky Media Planning Team. You'll assist the Media Strategy team with the development and maintenance of national and regional media plans which include all media channels: National TV, OOH, In-Store, and Digital, giving you vast exposure to a career in media planning. This is an entry level role and does not require a college degree. Internship experience is preferred, but not required. This role is open to considering remote and hybrid applicants.
What You'll Be Working On
- Flowchart maintenance and upkeep (Mediatools)
- Organization of internal files, record keeping
- Develop POVs for various media opportunities
- Pull and analyze competitive and target audience data to support media plan development
- Attend meetings and provide post-meeting recaps (some will be client facing)
- Help maintain team status report
- Help build PowerPoint decks to support various initiatives
- Utilize media planning tools to run reports (such as reach and frequency)
- Help maintain budget tracking documents with oversight from Media Supervisor
- Proficiency with Excel (including use of formulas), PowerPoint and Word
- Being comfortable with numbers and basic math skills
- Previous exposure to the media planning process and/or media resources via coursework or internship is a plus, but not required
- Able to work independently and as part of a team
- Detail-oriented with a high level of accuracy
- Strong organization skills and time management
- Excellent written and verbal communication skills
- Ability to work on numerous assignments simultaneously and shift gears quickly
- Strong analytical skills, ability to think strategically and problem solve
- Enthusiasm for media and a drive to learn
Pay
$20/hr - non negotiable - equivalent: $36,400 gross yr.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.
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