Adobe Tag Management Engineer

2 months ago

Boston, United States Harvard Partners Trusted IT Advisors Remote Work Freelance Full time
As the Adobe Tag Management Engineer, you will be part of a key team within the analytics, tracking and insights delivery function with a mission to proactively anticipate and predict customer and prospect behaviors, using data and research-driven insights to fuel strategic growth for the Customer Experience division.

Successful candidates will have vast experience on the Adobe Analytics and Experience Cloud with a focus on tag management (Adobe Launch or similar Tag Management system Tag Manager, Adobe Analytics and/or AdOps). In this role, you will be asked to implement and validate Adobe tracking and pixel tags, including technical configuration in Adobe Launch or similar Tag Management system and/or Adobe Launch– ensuring that tags fire properly and data flows so that reporting accurately captures the desired actions and behaviors as your prime function.
Job Responsibilities:
  • Develop tagging requirements documentation and execute technical implementation of Adobe Analytics tagging across sites and digital assets in Adobe Launch or similar Tag Management system Tag Manager or Adobe Launch.
  • Execute technical implementation of pixel tags on sites and digital assets in Adobe Launch or similar Tag Management system Tag Manager and manage pixel status via Collibra management and audit tool.
  • Validate and troubleshoot tagging & tracking issues as they occur – communicating status/next steps until resolution with all relevant stakeholders via JIRA.
  • Maintain tagging documentation updates as well as manage technical requirements via JIRA.
  • Collaborate with Digital Analytics team to provide tracking solution.

Qualifications:
  • 2+ years experience with Adobe Launch or similar Tag Management system in web and mobile app environments.
  • Experience with Adobe Analytics implementation required, reporting a plus.
  • Bachelor's degree preferably in Computer Science, Marketing, or a related field required.
  • Proven track record of success with managing Adobe Analytics tagging and configuring Adobe Launch or similar Tag Management system, including strong understanding of: data layers, tagging, variables, custom metric set up.
  • Working knowledge of JavaScript and HTML.
  • Strong understanding of digital marketing and/or e-commerce.


About Harvard Partners Trusted IT Advisors:

Harvard Partners is a management consulting firm focused on helping companies more effectively leverage their IT investment. We engage with the C-Suite and Technology Team to help them better understand their IT infrastructure and process in order to align the technology strategy and organization to reach the firm’s strategic business goals.Some of our practices include:• Program/Project Management and "PMO as a Service"• IT Assessments• Business Continuity/Disaster Recovery• Optimized Infrastructure• Concierge Managed Services• Data Center Strategy, Transformation, and Migration• Cloud Management Programs• Security Assessments and Remediation• Staffing, technical & tacticalWorking with the client’s staff, vendors, and consultants, we deliver supportive and collaborative engagements where direct dialog, simplified reporting, productive meetings, and clear responsibility and accountability encourage active participation resulting in consensus-based business outcomes.

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