Content Marketing Specialist

4 weeks ago

Westlake, United States Equity Trust Full time
*This position is located in our Westlake, OH office and is eligible for a hybrid schedule after probationary period. 
JOB OVERVIEWThe Content Marketing Specialist will write and edit marketing content that advances prospects through the sales funnel, as well as other external and internal communications for the company. The copy may include marketing campaigns, client and prospect emails, direct mail, statement inserts, educational materials, marketing collateral, promotions, press releases, and web content/blog. The Content Marketing Specialist plans and writes engaging content for a range of audiences while maintaining a consistent brand voice. RESPONSIBILITIES & DUTIES
  • Know the different audiences/personas of each brand in order to write effective, valuable content with appropriate tone and brand voice
  • Collaborate with the Senior Content Strategist to generate ideas and create informative, engaging copy for all media types including but not limited to: blog, social media, client and prospect newsletters, articles, emails, website content, collateral, case studies/testimonials, flyers, and related materials as requested
  • Utilize generative AI tools to help ideate, iterate, and scale content
  • Implement basic SEO principles in web content – including creating new content and updating/optimizing existing web copy - to improve online visibility and attract a wider audience
  • Work with the Marketing Engagement Team to map and optimize each audience content journey, online and offline, from top of funnel to client experience
  • Collaborate and participate in developing of marketing campaigns and individual creative pieces to create the most effective messaging
  • Proofread/edit new marketing materials created by colleagues to ensure integrity of materials, quality of content produced, consistent brand messaging, and proper tone/voice
  • Proofread/edit/update existing written materials – including but not limited to collateral, emails, and website copy – to ensure integrity of materials, quality of content produced, consistent brand messaging, and proper tone/voice
  • Work with the internal Compliance department to ensure marketing materials meet company and industry regulatory standards
  • Aid in branding strategy for new company products or services
  • Create and edit educational and promotional content for audiences related to the company’s B2B divisions
  • Understand Equity Trust products/services and the financial services/retirement industry as a whole
  • Perform other duties as assigned
 QUALIFICATIONS
  • Bachelor’s degree in Journalism, English, Communications, Marketing, or related field required
  • Minimum 2 years of experience in business communications and content creation required, financial services industry preferred
  • Proficiency in creating compelling and engaging content for various channels (web, social media, print, email, etc.)
  • Experience with crafting clear and concise messages tailored to different audiences
  • Excellent grammar and proofreading skills
  • Meticulous attention to detail
 PROFESSIONAL CERTIFICATIONS
  • None required

TECHNICAL SKILLSTo be successful in this role, you should have experience with and an understanding of the following:
  • Intermediate-level proficiency with Microsoft Office
  • Content Management Systems (e.g., WordPress)
  • Bulk email sending applications (e.g., Pardot, Marketo, Constant Contact, Mailchimp, etc.)
  • Google Analytics
  • Generative AI tools (e.g., ChatGPT, Midjourney, etc.)

CULTURAL COMPETENCIESIn addition to our core company competencies of Cultivates Innovation, Nimble Learning, Action Oriented, Collaborates, and Being Resilient, a successful candidate in this role should exhibit the following behavioral competencies: 
  • Global Perspective
  • Values Differences
  • Resourcefulness
  • Manages Ambiguity 

PHYSICAL DEMANDS/WORK ENVIRONMENTThis job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear. The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms. This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.
DISCLAIMER/ASSOCIATE ACKNOWLEDGEMENTThe above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

About Equity Trust:

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. As an IRS approved custodian, we fulfill the custodial and administrative duties required for each type of investment account our clients hold.With an Equity Trust account, clients have the opportunity to invest in alternative assets such as real estate, precious metals, private equity, and more. Additionally, clients can invest in traditional assets such as stocks and mutual funds – all through a single custodian.As an industry-leading custodian of alternative assets in tax-advantaged accounts, our 45-year* track record of excellence is unmatched in the industry. Equity Trust streamlines the investment experience by offering optimized solutions, processes, and service.As a directed custodian, Equity Trust does not provide tax, legal or investment advice, nor do we offer or sponsor any proprietary investment products.

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