Head of Communications and PR, Latin America and US Hispanic

3 weeks ago

Coral Gables, United States Apple Full time

Head of Communications and PR, Latin America and US Hispanic

Coral Gables, Florida, United States

Marketing

Apple's worldwide communications team informs the world about the company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing, and event production. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple. We are looking for the Head of Communications and PR for Latin America and US Hispanic. This is first and foremost a media relations leadership role. You will be expected to be hands-on, working day-to-day with your team to engage with local journalists explaining our products and services and bringing them to life through articles that showcase their benefits to consumers. In this role, you will partner closely with the local Product Marketing and Marcom teams, Apple Corporate PR, as well as the broader Apple team in the region. The ideal candidate is a highly experienced PR executive with a stellar track record and a leader in their field. This position requires a strategic and functional team leader, who can further develop and strengthen Apple’s corporate communications strategy across our key Latin American markets and the US Hispanic market, working with diverse stakeholders that include media, partners, government, suppliers, and developers. We invite you to join us and help us leave the world better than we found it

Description:

  1. Lead the team to drive strategic Corporate Communication and PR initiatives to increase awareness for Apple products and services with consumers throughout Latin American markets and with the US Hispanic community.
  2. Relationship-driven ability to work cross-functionally and cross borders with Apple Corporate PR to ensure global communications plans are implemented locally.
  3. Have the capacity to handle crisis and other reactive PR situations with grace and ease, knowing when and how to respond to media inquiries.
  4. Identify potential public issues that may impact Apple; diffuse rumors, and resolve conflicting messages.
  5. Provide PR guidance, support, and resources for the local team including Sales, Legal, People, Retail, and Services.
  6. Use your first-class knowledge of the media landscape in our key markets to broaden and deepen our contacts with consumer lifestyle, technology, and business outlets.
  7. Have your finger on the pulse of any changes in the media landscape. Be the first to know about new publications, blogs, programs, or journalists taking up new posts. Spot the opportunities that arise from these changes and recommend and lead the team how to capitalize on them and enhance coverage.
  8. Ability to dive deep into our segment markets (Business and Education) to identify new and creative ways to reach influencing media and share the Apple story. Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage.
  9. Oversee the planning and delivery of launch and momentum campaigns that meet both WW and local objectives.
  10. Track key coverage for your markets and share news with the wider Latin American community and global teams.
  11. Organize briefings with key media, organize press events, effectively select target media for special events and individual PR opportunities.
  12. Ensure Product Marketing teams are appropriately briefed for all press tours and key messages are effectively incorporated into briefings.
  13. Oversee and manage an editorial loans program for launch, momentum campaigns, and content reviews. Identify new opportunities and handhold media to ensure a seamless experience.
  14. Oversee PR and editorial loans budget and ensure all Apple finance and business conduct policies and procedures are adhered to.
  15. Maintain a network of agency resources as required to support the execution of local initiatives and programs.

Minimum Qualifications:

  1. 15+ years experience in PR. This could include roles in PR agencies or corporate PR departments.
  2. Experience working in a media relations leadership role for/or with a global organization in a consumer and/or corporate PR capacity.
  3. Proficiency in English and Spanish.
  4. Travel up to 25%, both domestically and internationally.

Key Qualifications:

  1. Drives vision and purpose, creating an environment where people are motivated to do their best to help the organization achieve its objectives.
  2. Builds effective teams that apply their diverse skills and perspectives to achieve common goals.
  3. Proven leader with a keen ability to manage change and ambiguity. Inherently curious and driven, you will always be eager to find a better way to do things and take them to the next level.
  4. Exceptional prioritization and organizational skills, you work well under demanding timelines and have a keen eye for detail, with an ability to finish projects to the highest level.
  5. Deep understanding and strong network in media and communication fields.
  6. Excellent communication and presentation skills.
  7. Highly collaborative with exceptional interpersonal and relationship-building skills. You strive for excellence in everything you do.
  8. University degree or equivalent experience in Business, Communications, Marketing, or Journalism.
  9. Proficiency in Portuguese.

Additional Information:

Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.

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