Director, Advertising Policies

3 weeks ago

Washington, United States OATS Full time
Overview

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.

AARP’s Integrated Communications and Marketing (ICM) Group includes Membership, Content and Editorial, Customer Experience, External Relations, Brand Strategy and Strategic Communications. Across paid, earned, shared and owned channels, ICM manages AARP’s reputation, drives engagement and member growth, and showcases AARP’s mission and value through one, integrated voice.

The Director, Advertising Policies directs the vetting process of potential advertisers to ensure products are legal with no reputational risks to the organization, unsubstantiated claims, or misleading sales tactics. Advises media sales and contract sales teams on revenue opportunities that comply with advertising guidelines. Consults with cross-functional teams and legal on the vetting of potential sponsors and business partners.


Responsibilities

  • Oversees the development of and updates to the organization's Advertising Guidelines with input from Policy, Office of General Counsel, Advocacy and/or other internal experts.
  • Protects the organization from reputational risk by overseeing vetting of all potential advertisers.
  • Manages the review and approval of creatives from approved advertisers to meet look and tone standards.
  • Manages all interactions with ASI Media Solutions sales team, as well as contract rep firms.
  • Engages with potential advertisers and their agencies to explain Advertising Guidelines and provides in-depth research, reviewing potential organization relationships.
  • Manages vetting for the Office of General Counsel and other departments of potential sponsors, partners, etc.
  • Oversees Ombudsman, who handles members complaints about advertisers, often negotiating refunds.
  • Leads extensive reporting efforts, including contributions of quarterly operating reports to the Chief Executive Officer and Chief Operating Officer.

Qualifications

  • Bachelor's degree with over 10 years of experience in assessing and implementing advertising policies.
  • Familiarity with advertising concepts and practices.
  • Experience in delivering presentations effectively.
  • Proven proficiency in utilizing the Salesforce platform.
  • Experience in people management, with a focus on developing and enhancing team performance.
  • Strong collaborative skills, emphasizing teamwork and cooperation.

Preferred:

  • Master's degree.
  • Experience in interpreting advertising policies.

AARP will not sponsor an employment visa for this position at this time.

Additional Requirements

  • Regular and reliable job attendance.
  • Effective verbal and written communication skills.
  • Exhibit respect and understanding of others to maintain professional relationships.
  • Independent judgement in evaluation options to make sound decisions.
  • In office/open office environment with the ability to work effectively surrounded by moderate noise.

Hybrid Work Environment

AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.

Compensation and Benefits

AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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