Director, Marketing Strategy

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Marketing Strategy — Center Core & Gifting will be a strategic leader responsible for defining how Macy’s brings Center Core & Gifting to life across the customer journey. This role will translate business priorities, customer insights, merchandise strategies and cultural trends into connected marketing strategies that drive relevance, discovery and sales.

As a key partner to the Center Core Merchandising teams, the Director will establish annual and seasonal marketing strategies, identify opportunities for category growth, and align storytelling, promotional events, content, media, digital, CRM, stores and experiences. This leader will help strengthen Macy’s position as a destination for discovery, curation and gifting, giving customers compelling reasons to shop across everyday needs, special occasions and moments worth celebrating.

What You Will Do

Set the Center Core and Gifting Marketing Strategy

• Develop annual and seasonal marketing strategies for Center Core & Gifting, establishing clear business objectives, customer priorities, strategic territories and measures of success.
• Translate merchandising priorities, customer insights, market trends and competitive intelligence into actionable marketing opportunities.
• Identify and prioritize the biggest opportunities to drive traffic, engagement, conversion and category growth.
• Define how Macy’s can create greater customer value through curation, expertise, convenience and inspiration—not solely through promotion.
• Build Macy’s authority as a destination for discovery, everyday style, gifting and the moments that matter to customers.

Lead Seasonal & Campaign Strategy

• Own integrated seasonal strategies and campaign briefs across Center Core & Gifting.
• Connect key seasonal moments, gifting occasions, promotional events, content and experiences into cohesive customer journeys.
• Identify and develop opportunities around key gifting occasions, life moments and customer needs, creating relevant reasons to shop throughout the year.
• Define the role of key marketing channels—including media, creative, social, digital, CRM, stores, PR and partnerships—to ensure messaging and investment work together.
• Optimize plans throughout the season based on business performance, customer response and emerging opportunities.

Lead & Elevate the Team

• Provide strategic leadership and direction to the Center Core & Gifting Marketing Strategy team, setting a high bar for strategic thinking, collaboration and execution.
• Develop and coach talent, fostering ownership, curiosity, accountability and continuous growth.
• Create clarity across complex business challenges and stakeholders, making thoughtful trade-offs and focusing resources on the highest-impact opportunities.
• Raise the quality of strategic thinking across the organization by challenging assumptions, bringing new perspectives and inspiring teams to think differently about Center Core & Gifting marketing.

Partner Across the Organization

• Serve as the marketing strategy partner to Center Core Merchandising leadership, influencing priorities and driving alignment around key business opportunities.
• Build strong partnerships across Creative, Media, Site Merchandising, CRM, Stores, Digital, PR, Social and other marketing functions to drive integrated execution.
• Influence cross-functional partners without direct authority and ensure strategic priorities translate into clear, connected action.

Turn Insights & Data into Action

• Leverage customer, category, competitive and cultural insights to inform strategic decisions and identify opportunities for growth.
• Use performance data to evaluate marketing effectiveness, optimize plans and inform future strategies.
• Identify emerging customer behaviors, trends and cultural moments that can create a competitive advantage for Macy’s Center Core and Gifting businesses.

Build the Future of Center Core & Gifting Marketing

• Challenge traditional approaches to marketing Center Core & Gifting and identify new ways to drive discovery, relevance and conversion.
• Identify new opportunities to make Center Core categories more visible, connec